PPC advertising in 2024: Ultimate guide to Google Ads - how to do PPC advertising, what is PPC advertising, what does it
Posted: Sun Feb 16, 2025 5:00 am
Google Search is currently the world's most widely used Internet search engine . The search engine serves over two billion queries every day and is responsible for around 50% of all searches in the world. PPC advertising in Google Ads (formerly Google AdWords) appears alongside Google search results as well as on Google's search and content partner sites, making it a platform with enormous reach. Google Ads is the most sophisticated and fastest-growing PPC system.
PPC advertising is visible by the "Ad" label next to it and is always above the organic search results. Of course, it can also be below them if there are many advertisers bidding.
PPC advertising is displayed above organic search results and is marked with the "Ad" tag, usually there are 4 ads, it can also be found at the bottom of the page if there are more advertisers
PPC advertising has become a popular and effective tool for online albania phone number list marketing. It is a tool that is constantly developing and applicable to any business. The abbreviation PPC comes from the English pay per click , in translation payment for clicking . This means that you only pay for the advertisement when someone is interested and clicks on it. In order for the clicks to result in some conversions (e.g. purchases, registrations, leads, etc.), it is crucial to understand PPC systems , know which ones to use and when, and be able to set up PPC campaigns well. Otherwise, you can easily get a lot of clicks, but no real results.
TIP : If you are interested in how to sell out warehouses using Facebook, Instagram and Google Ads advertising with a CRO below 15% (as our client did), you can find a case study here .
PPC advertising is visible by the "Ad" label next to it and is always above the organic search results. Of course, it can also be below them if there are many advertisers bidding.
PPC advertising is displayed above organic search results and is marked with the "Ad" tag, usually there are 4 ads, it can also be found at the bottom of the page if there are more advertisers
PPC advertising has become a popular and effective tool for online albania phone number list marketing. It is a tool that is constantly developing and applicable to any business. The abbreviation PPC comes from the English pay per click , in translation payment for clicking . This means that you only pay for the advertisement when someone is interested and clicks on it. In order for the clicks to result in some conversions (e.g. purchases, registrations, leads, etc.), it is crucial to understand PPC systems , know which ones to use and when, and be able to set up PPC campaigns well. Otherwise, you can easily get a lot of clicks, but no real results.
TIP : If you are interested in how to sell out warehouses using Facebook, Instagram and Google Ads advertising with a CRO below 15% (as our client did), you can find a case study here .