The Onion and Starbucks
Posted: Sun Feb 16, 2025 5:03 am
In 2014, the producers of the television series Orange is The New Black commissioned a lengthy article from The New York Times in which they addressed the many difficulties faced by women in the prison system. A very comprehensive report was published by the newspaper, which even included videos and audio files. The article was actually a paid advertisement by the producers of the series, set in a women's prison. In this way, they drew the public's attention to think about the central content of the series based on a news story linked to one of the largest media outlets in the world.
2 - The BBC mural
Among the major media outlets that have opted to invest in native advertising is the BBC. botim data The company has a kind of mural on its website that functions as its advertising space. In this way, if the user is interested in one of the advertisements, he clicks on it and is redirected to another link (still within the BBC domain), where he has access to the advertising content. Therefore, the advertising company generates a link of association with the media outlet in which it promotes its brand, which guarantees respectability in the eyes of the public once it is associated with one of the most revered newspapers worldwide.
The advantage of the mural format adopted by BBC is that it allows it to advertise several brands at the same time without affecting user navigation.
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' A new Starbucks opens in a Starbucks bathroom .' This is an example of one of several jokes made by the American newspaper The Onion about Starbucks . The newspaper is known for the mocking tone used in its publications.
The coffee chain has taken advantage of the tabloid's popularity to run a paid advertisement in the form of an article. Under the title ' Scientists suggest the possibility of a productive weekend ', the brand uses the ironic language of The Onion in its advertising and closes the advertisement by stating that ' scientists have not yet concluded how much Starbucks Doubleshot Espresso to combine with certain levels of motivation necessary to generate such productivity '.
2 - The BBC mural
Among the major media outlets that have opted to invest in native advertising is the BBC. botim data The company has a kind of mural on its website that functions as its advertising space. In this way, if the user is interested in one of the advertisements, he clicks on it and is redirected to another link (still within the BBC domain), where he has access to the advertising content. Therefore, the advertising company generates a link of association with the media outlet in which it promotes its brand, which guarantees respectability in the eyes of the public once it is associated with one of the most revered newspapers worldwide.
The advantage of the mural format adopted by BBC is that it allows it to advertise several brands at the same time without affecting user navigation.
3 -
' A new Starbucks opens in a Starbucks bathroom .' This is an example of one of several jokes made by the American newspaper The Onion about Starbucks . The newspaper is known for the mocking tone used in its publications.
The coffee chain has taken advantage of the tabloid's popularity to run a paid advertisement in the form of an article. Under the title ' Scientists suggest the possibility of a productive weekend ', the brand uses the ironic language of The Onion in its advertising and closes the advertisement by stating that ' scientists have not yet concluded how much Starbucks Doubleshot Espresso to combine with certain levels of motivation necessary to generate such productivity '.