Senior Social Media Strategist at Sprout Social
Posted: Sun Feb 16, 2025 5:20 am
Olivia Jepson
With more video content creation on your plate, diversifying your talent—both on screen and behind the camera—is your lifeline.
Let’s get into some of the core benefits of involving others in social videos.
Lightens the workload
It may come as no surprise that bandwidth is the number instagram data one struggle for social media teams, according to the 2022 Sprout Social Index™.
An overview of social media teams' biggest challenges including bandwidth, proving ROI, social execution, resourcing and social as a business function. The leading challenge is bandwidth/talent, which has increased significantly YOY.
Lean on your team for content creation. You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout).
One person making 10 videos solo is hard. 10 people each making or starring in one video is much easier.
Humanizes your brand
There’s a reason why 42% of marketers hire creators for unboxing or reveal content.
Thanks to the rise of the creator economy and TikTok, having a “main character” for brand social channels is becoming a norm. This has its benefits—a familiar face humanizes your brand, and it can help appeal to younger viewers.
With more video content creation on your plate, diversifying your talent—both on screen and behind the camera—is your lifeline.
Let’s get into some of the core benefits of involving others in social videos.
Lightens the workload
It may come as no surprise that bandwidth is the number instagram data one struggle for social media teams, according to the 2022 Sprout Social Index™.
An overview of social media teams' biggest challenges including bandwidth, proving ROI, social execution, resourcing and social as a business function. The leading challenge is bandwidth/talent, which has increased significantly YOY.
Lean on your team for content creation. You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout).
One person making 10 videos solo is hard. 10 people each making or starring in one video is much easier.
Humanizes your brand
There’s a reason why 42% of marketers hire creators for unboxing or reveal content.
Thanks to the rise of the creator economy and TikTok, having a “main character” for brand social channels is becoming a norm. This has its benefits—a familiar face humanizes your brand, and it can help appeal to younger viewers.