24ore Business School Christmas Newsletter
Posted: Sun Feb 16, 2025 5:22 am
In this way the customer will feel "pushed" to buy from you, because part of the expense will be deducted with the points accumulated. An example is this Christmas newsletter from eFarma.com (Italian pharmacy for the purchase of health and wellness products) 
newsletter_christmas_2023_example_fidelity_cardAs you dentist data can see, this concept is highlighted in the newsletter header:example_written
In this way eFarma encourages the user to accumulate the 100 missing points to reach the discount, then encouraging him to use them to purchase gift ideas for Christmas
Great idea, don't you think?
The last example of a Christmas newsletter is this one from 24ORE Business School, where we don't see gift ideas or anything like that. Yes, the company sells courses. If you also fall into this category and your business has nothing to do with Christmas, why not use the magic trail of this holiday to be nicer (and encourage users to buy)?
24ORE BS offers a 15% discount on its courses, spreading the idea that at Christmas you can make your dreams come true, even career dreams. A nice idea, to think about!
newsletter_christmas_2023_example_fidelity_cardAs you dentist data can see, this concept is highlighted in the newsletter header:example_written
In this way eFarma encourages the user to accumulate the 100 missing points to reach the discount, then encouraging him to use them to purchase gift ideas for Christmas
Great idea, don't you think?The last example of a Christmas newsletter is this one from 24ORE Business School, where we don't see gift ideas or anything like that. Yes, the company sells courses. If you also fall into this category and your business has nothing to do with Christmas, why not use the magic trail of this holiday to be nicer (and encourage users to buy)?
24ORE BS offers a 15% discount on its courses, spreading the idea that at Christmas you can make your dreams come true, even career dreams. A nice idea, to think about!