1. Cultivate a strong employer brand
Posted: Sun Feb 16, 2025 5:40 am
A graphic of a venn diagram that represents the overlapping goals between social and recruitment teams. On one side, the diagram reads: Social media: Create content that builds community on social. On the other, it reads: Recruitment: Recruit world class talent to fill open roles.
By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent.
Here are four ways leveraging social media for HR can help you level up your recruitment performance.
Just as you research a potential candidate, line data job seekers thoroughly look into their potential employers. Often, that starts by reading reviews on social and other sites.
As Julie Valentine, Manager, Recruitment and Employee Advocacy Influencer at Sprout, puts it, “Review sites like Glassdoor are very influential to job seekers. It’s important for recruitment teams to lean into these platforms.”
Julie describes how team member reviews help position Sprout as an employer of choice. “Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. Authentic and objective reviews are powerful ways to attract top talent.”
But receiving glowing employee reviews requires investing in your employer brand—starting with an honest assessment of your current strengths and gaps.
By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent.
Here are four ways leveraging social media for HR can help you level up your recruitment performance.
Just as you research a potential candidate, line data job seekers thoroughly look into their potential employers. Often, that starts by reading reviews on social and other sites.
As Julie Valentine, Manager, Recruitment and Employee Advocacy Influencer at Sprout, puts it, “Review sites like Glassdoor are very influential to job seekers. It’s important for recruitment teams to lean into these platforms.”
Julie describes how team member reviews help position Sprout as an employer of choice. “Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. Authentic and objective reviews are powerful ways to attract top talent.”
But receiving glowing employee reviews requires investing in your employer brand—starting with an honest assessment of your current strengths and gaps.