Video advertising on Facebook and Instagram: grab attention in the first three seconds
Posted: Sun Feb 16, 2025 5:44 am
Videos are becoming increasingly popular on social media. So why not try ads in this format? They can bring you new customers faster and easier than static posts. So I'll tell you what a successful video ad on Facebook and Instagram should look like, remind you of the basic parameters, and add a few practical tips and examples from abroad.
TIP : If you are interested in how to sell out warehouses using Facebook, Instagram and Google Ads advertising with a CRO below 15% (as our client did), you can find a case study here .
The best thing in the end? Quite the opposite!
Everything indicates that with video ads on both social networks, cayman islands phone number list it is necessary to attract attention from the very beginning . If you catch the attention of users in the first three seconds , you have half the battle won. At this point, information about the product and possibly also the brand should appear, but nothing should be exaggerated so as not to discourage potential customers.
It is important to distinguish between in-stream video and out-stream video. Facebook and Instagram are out-stream video formats. People are scrolling through their feed or stories and a video ad is trying to grab their attention, but they can click/swipe and move on at any time. This is a pretty fundamental difference compared to YouTube, for example, which is an in-stream format.
The watchability of video advertising is many times higher on YouTube. So on YouTube you can afford to work more with storytelling and place your product in the story or at the end of the video (with appropriately chosen formats). You cannot afford that on Facebook and Instagram. Your video advertising on social networks must be dynamic , fast and must capture the user's attention . It is therefore a different video advertising than the one we see on TV or on YouTube.
TIP : If you are interested in how to sell out warehouses using Facebook, Instagram and Google Ads advertising with a CRO below 15% (as our client did), you can find a case study here .
The best thing in the end? Quite the opposite!
Everything indicates that with video ads on both social networks, cayman islands phone number list it is necessary to attract attention from the very beginning . If you catch the attention of users in the first three seconds , you have half the battle won. At this point, information about the product and possibly also the brand should appear, but nothing should be exaggerated so as not to discourage potential customers.
It is important to distinguish between in-stream video and out-stream video. Facebook and Instagram are out-stream video formats. People are scrolling through their feed or stories and a video ad is trying to grab their attention, but they can click/swipe and move on at any time. This is a pretty fundamental difference compared to YouTube, for example, which is an in-stream format.
The watchability of video advertising is many times higher on YouTube. So on YouTube you can afford to work more with storytelling and place your product in the story or at the end of the video (with appropriately chosen formats). You cannot afford that on Facebook and Instagram. Your video advertising on social networks must be dynamic , fast and must capture the user's attention . It is therefore a different video advertising than the one we see on TV or on YouTube.