Many companies are afraid to show their information to customers
Posted: Sun Feb 16, 2025 5:48 am
From the point of view of your business strategy, it is important, of course, that the topics discussed are related to your products or services.
But that does not mean that the material must make direct reference to them.
He believes that many times, when preparing a lead, it is necessary to take a step back and review basic concepts on the subject.
For example, if your business focuses on small and medium-sized businesses, it is difficult car owner data to "sell" certain services without first guiding the client on the importance of professionalizing their activities.
If the client has no idea about the impact that high employee turnover can have on their business, how will they value the training program you offer and the importance it has in talent retention?
In this context, for example, content focused on prioritizing the operation management process or on the company's internal communication flow is relevant.
Think about this: by receiving advice that helps prioritize their business, that entrepreneur will raise their perception of your brand, and that will count in your favor when they have to analyze the choice of a new partner or supplier.
To offer adequate solutions to the customer, you need to understand their pains or problems, that is, understand the challenges they face on a daily basis. To do this, there is only one way: get closer to customers, create communication channels that are effective in capturing their opinions .
2. Share experiences
and reveal more details about their operation. However, transparency is a highly valued attribute these days and works well for customer education.
But that does not mean that the material must make direct reference to them.
He believes that many times, when preparing a lead, it is necessary to take a step back and review basic concepts on the subject.
For example, if your business focuses on small and medium-sized businesses, it is difficult car owner data to "sell" certain services without first guiding the client on the importance of professionalizing their activities.
If the client has no idea about the impact that high employee turnover can have on their business, how will they value the training program you offer and the importance it has in talent retention?
In this context, for example, content focused on prioritizing the operation management process or on the company's internal communication flow is relevant.
Think about this: by receiving advice that helps prioritize their business, that entrepreneur will raise their perception of your brand, and that will count in your favor when they have to analyze the choice of a new partner or supplier.
To offer adequate solutions to the customer, you need to understand their pains or problems, that is, understand the challenges they face on a daily basis. To do this, there is only one way: get closer to customers, create communication channels that are effective in capturing their opinions .
2. Share experiences
and reveal more details about their operation. However, transparency is a highly valued attribute these days and works well for customer education.