What if the frequency of your YouTube ads becomes too high?

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YouTube Ad FrequencySo what can you do if your YouTube ad frequency becomes too high?



If the frequency becomes too high, it means that the performance of the ad is declining and the effectiveness of the ad is decreasing .



Therefore, there is an immediate need to improve the frequency of YouTube ads.

Change the creative
First, the first solution is to change your banners and ad copy .

By changing the creative in this way, you can prevent people from seeing the same ad multiple times .



If the same ad copy or banner is displayed hong kong telegram data excessively, it will be irritating to users and will result in reduced performance, so once you have increased your frequency to a certain extent, try changing to new ads, banners, or responsive ads.



By changing the creative, you can reduce the frequency spikes in your YouTube ads.

Use frequency caps
The second solution is to utilize frequency caps .

By using frequency capping , you can limit the number of ads delivered to the same user .



While it is possible to deliver advertisements to specific customers at a very high frequency, there are many customers who feel uncomfortable being "stalked" by this.



Once you exceed a certain frequency, users will likely stop converting.



It is often the case that customers do not come into contact with the advertiser's products or services and have no interest in them, so you also need the courage to give up on them early on .



By using frequency capping to set the number of times an ad is displayed to the same user, you can prevent frequency increases in YouTube ads.