How much are we paying for a purchase?
Posted: Sun Feb 16, 2025 5:56 am
Meta Ads KPI
Marta: After finishing our campaign, how can we check its results and profits?
Matteo: The first metric to keep an eye on is the cost per result : Or for a message? Or for an interaction?
The second is frequency : if it is too low people will easily forget us, if it is too high people will get tired of us and therefore we need to find the right balance.
The advice is to change your creativity often so that people lawyer data do not get bored, in order to avoid the so-called "Ad Fatigue" .
The third metric is the CTR (Click Through Rate) , which is the percentage of people who click on the ads. If the CTR is high, it means that your ad attracts attention while scrolling through the various posts on Facebook. On the contrary, if it is low, it does not work and could be a problem with the graphics or the target.
The CPM is the cost per 1000 impressions, how much it costs us to position ourselves 1000 times in people's feeds, if it costs a lot, it means that there is a lot of competition.
Meta Ads: Q&A
Marta: Is it better to create new posts or sponsor existing posts?
Marta: After finishing our campaign, how can we check its results and profits?
Matteo: The first metric to keep an eye on is the cost per result : Or for a message? Or for an interaction?
The second is frequency : if it is too low people will easily forget us, if it is too high people will get tired of us and therefore we need to find the right balance.
The advice is to change your creativity often so that people lawyer data do not get bored, in order to avoid the so-called "Ad Fatigue" .
The third metric is the CTR (Click Through Rate) , which is the percentage of people who click on the ads. If the CTR is high, it means that your ad attracts attention while scrolling through the various posts on Facebook. On the contrary, if it is low, it does not work and could be a problem with the graphics or the target.
The CPM is the cost per 1000 impressions, how much it costs us to position ourselves 1000 times in people's feeds, if it costs a lot, it means that there is a lot of competition.
Meta Ads: Q&A
Marta: Is it better to create new posts or sponsor existing posts?