Patagonia and the natural lifestyle
Posted: Sun Feb 16, 2025 5:58 am
Examples of successful content marketing
1. Hellmann's helps you cook
Going far beyond producing a blog with recipes and cooking tips, Hellmann's decided to innovate. The brand joined forces with the St. Marché supermarket chain in the city of São Paulo, showing that it is possible to build consumer loyalty using content.
The proposal was as follows: if the customer left the supermarket with only a jar of the brand's mayonnaise, he would receive a random recipe to show how the product could be used.
But the most incredible part of the whole strategy is that if the customer buys other food facebook data products, such as bread or chicken, for example, the brand would send a recipe in which the mayonnaise would be used with the remaining items in the cart, making the consumer's experience of the product even easier in the kitchen and showing them different ways to use the Hellmann's jar.
This is an example of Content Marketing that seeks commitment and loyalty, since the consumer already knows and buys the brand's products.
2.
The sportswear brand Patagonia is an excellent example of a brand that produces Content Marketing on different channels. Its audience is made up of a group of people who are interested in adventure and nature, as it sells clothing and accessories for practicing sports in the most diverse environments.
The company has been using this strategy long before it became a trend. The brand's blog was launched in 2005, exploring topics focused on environmental issues and, later, advice on sports practice.
1. Hellmann's helps you cook
Going far beyond producing a blog with recipes and cooking tips, Hellmann's decided to innovate. The brand joined forces with the St. Marché supermarket chain in the city of São Paulo, showing that it is possible to build consumer loyalty using content.
The proposal was as follows: if the customer left the supermarket with only a jar of the brand's mayonnaise, he would receive a random recipe to show how the product could be used.
But the most incredible part of the whole strategy is that if the customer buys other food facebook data products, such as bread or chicken, for example, the brand would send a recipe in which the mayonnaise would be used with the remaining items in the cart, making the consumer's experience of the product even easier in the kitchen and showing them different ways to use the Hellmann's jar.
This is an example of Content Marketing that seeks commitment and loyalty, since the consumer already knows and buys the brand's products.
2.
The sportswear brand Patagonia is an excellent example of a brand that produces Content Marketing on different channels. Its audience is made up of a group of people who are interested in adventure and nature, as it sells clothing and accessories for practicing sports in the most diverse environments.
The company has been using this strategy long before it became a trend. The brand's blog was launched in 2005, exploring topics focused on environmental issues and, later, advice on sports practice.