Bottom of the Funnel (BOFU)
Posted: Mon Feb 17, 2025 6:58 am
This type of content is more about you: who you are, how you work, what value you bring to customers, what guarantees you provide, etc. If MOFU content offers users a solution, then BOFU shows why they should turn to you for this solution.
The bottom of your funnel is service pages, product catalog, customer reviews, work process descriptions, case studies of specific tasks, demos, etc.
BOFU content can both convert and serve as supporting chile telegram data content that helps gain the trust of a potential customer. In short, if a person didn’t get enough MOFU and is still hesitant, then BOFU should reduce that hesitation and provide additional motivation to contact you.
What you need to build an effective content marketing funnel
First of all, you need to clearly define your target audience : the needs they may have, their user journey, and examples of requests at each stage of this journey.
It’s equally important to have a clear understanding of your own expertise , especially if you have a wide range of services or products. Write it all down and compare it to your audience’s needs to find points of intersection and create a relevant offering.
The bottom of your funnel is service pages, product catalog, customer reviews, work process descriptions, case studies of specific tasks, demos, etc.
BOFU content can both convert and serve as supporting chile telegram data content that helps gain the trust of a potential customer. In short, if a person didn’t get enough MOFU and is still hesitant, then BOFU should reduce that hesitation and provide additional motivation to contact you.
What you need to build an effective content marketing funnel
First of all, you need to clearly define your target audience : the needs they may have, their user journey, and examples of requests at each stage of this journey.
It’s equally important to have a clear understanding of your own expertise , especially if you have a wide range of services or products. Write it all down and compare it to your audience’s needs to find points of intersection and create a relevant offering.