The First Step to Effective Push Notifications
Posted: Mon Feb 17, 2025 9:28 am
As with all marketing automation activities , it is also important that push notifications profile and segment users in order to send them personalized communications that are consistent with their browsing path or interests. Thanks to Blendee's advanced segmentation system , it is possible to filter users based on specific demographic and behavioral characteristics, or based on the state of the lifecycle they are in. Communicating different offers based on the type of customer is very important to create a truly personalized customer panama cell phone number list experience . For example, it is certainly more cost-effective to communicate the start of a promotion to a particular group of users who have shown real interest in it, rather than sending it to users who are not interested.
Push notifications and anonymous users: the advantage of targeted communication
Compared to many other marketing automation activities, push notifications are a It is also particularly effective when it comes to reaching anonymous users , that is, all those who prefer not to register and give information and contact details. Considering the fact that more than 90% of users who visit a site do not publish data, it is easy to understand how push notifications represent a very important opportunity. When it comes to GDPR, push notifications are absolutely compliant, since before showing them to the user, he must have accepted his consent to receive notifications.
Push notifications and anonymous users: the advantage of targeted communication
Compared to many other marketing automation activities, push notifications are a It is also particularly effective when it comes to reaching anonymous users , that is, all those who prefer not to register and give information and contact details. Considering the fact that more than 90% of users who visit a site do not publish data, it is easy to understand how push notifications represent a very important opportunity. When it comes to GDPR, push notifications are absolutely compliant, since before showing them to the user, he must have accepted his consent to receive notifications.