Digital strategies
If it is now certain that we can no longer help but consider the customer experience as a key factor in the success of each brand, that is, the founding element of the relationship that is built between the company and the consumer throughout the purchasing process, it is worth considering that its contribution is all the more important the greater the value. Active participation of consumers . This is why it becomes important to combine the concept of customer experience with that of customer engagement .
Customer engagement : from theory to practice
The concept of " customer engagement " thus defines all the strategies aimed at morocco cell phone number list creating a continuous and lasting relationship with the consumer.
An effective marketing engagement strategy cannot therefore be dissociated from the improvement of the customer experience and the creation of communications, purchasing experiences and personalized offers.
But it does not stop there: customer engagement involves the active participation of the consumer/customer who participates in the creation of the brand experience.