Black Friday and Cyber Monday Marketing: Must-Have Deals and Creativity
Posted: Mon Feb 17, 2025 9:40 am
E-commerce strategies
We are leaving behind Black Friday and Cyber Monday , the two unmissable events of the year for all fans of online shopping and beyond. From clothing to consumer electronics, from the automotive sector to events: Black Friday fever now affects all sectors and is renewed every year in search of increasingly grandiloquent offers, anticipating for all intents and purposes the period dedicated to Christmas shopping.
This is why Black Friday and Cyber Monday are no longer just 48 hours of crazy shopping, but the offers come to affect much more than two days covering the entire weekend, or even the entire week, so much so that we increasingly hear about Black Weekend or Black Week .
But the goal remains the same: to win over customers, and while offline many retailers are azerbaijan cell phone number list enriching their offering with increasingly engaging experiences such as late-night openings and in-store events, online the challenge of the last click is played out to the sound of creativity .
Black Friday and Cyber Monday: a growing trend year after year
There is no denying that Black Friday has become a global event, capable of circulating in a few days sales volumes and turnover normally achievable in working weeks (or even months). Also this year, the growth trend has been confirmed and from a strictly "digital" point of view, it has doubled compared to 2018. As for the United States, for example, CNBC defines Black Friday 2019 as the "second largest online shopping day of all time", with about 7.4 million dollars spent. For Italy, on the other hand, during the week of Black Friday, this year, there was a 19.5% growth for online purchases . According to data released by PayTech, the player that manages over 41 million cards and collaborates with 890,000 merchants, the increase in spending , compared to the weeks preceding Black Friday, was 23% . Although the data regarding the number of online purchases has increased significantly compared to last year, it is worth noting that the trends related to the time slots in which users interact with Black Friday promotions have remained largely unchanged over the years .
We are leaving behind Black Friday and Cyber Monday , the two unmissable events of the year for all fans of online shopping and beyond. From clothing to consumer electronics, from the automotive sector to events: Black Friday fever now affects all sectors and is renewed every year in search of increasingly grandiloquent offers, anticipating for all intents and purposes the period dedicated to Christmas shopping.
This is why Black Friday and Cyber Monday are no longer just 48 hours of crazy shopping, but the offers come to affect much more than two days covering the entire weekend, or even the entire week, so much so that we increasingly hear about Black Weekend or Black Week .
But the goal remains the same: to win over customers, and while offline many retailers are azerbaijan cell phone number list enriching their offering with increasingly engaging experiences such as late-night openings and in-store events, online the challenge of the last click is played out to the sound of creativity .
Black Friday and Cyber Monday: a growing trend year after year
There is no denying that Black Friday has become a global event, capable of circulating in a few days sales volumes and turnover normally achievable in working weeks (or even months). Also this year, the growth trend has been confirmed and from a strictly "digital" point of view, it has doubled compared to 2018. As for the United States, for example, CNBC defines Black Friday 2019 as the "second largest online shopping day of all time", with about 7.4 million dollars spent. For Italy, on the other hand, during the week of Black Friday, this year, there was a 19.5% growth for online purchases . According to data released by PayTech, the player that manages over 41 million cards and collaborates with 890,000 merchants, the increase in spending , compared to the weeks preceding Black Friday, was 23% . Although the data regarding the number of online purchases has increased significantly compared to last year, it is worth noting that the trends related to the time slots in which users interact with Black Friday promotions have remained largely unchanged over the years .