Cart Abandonment Pop-ups : Instant incentives before leaving the site
Posted: Mon Feb 17, 2025 9:56 am
We usually think of cart recovery as a tactic to be activated only and exclusively by email after 24 hours. However, there are different types of contextual content that can be used, so you can act earlier. For example, you can create messages that indicate an exclusive benefit, before the user abandons navigation (usually after staying too long on a page and not clicking). On Blendee, for example, it is possible to segment the offer according to the type of cart that the user is about to abandon (for example, an offer related to the type of brand, or to low or high margins). Alternatively, it is possible to design pop-ups to summarize the products left in the cart, which can be activated after a certain latency and non-conversion time.
3. Pop up for average receipts increase ( AOV ): benefits for specific segments
Getting the user to increase the average receipt value can be a goal, especially for high-value ghana cell phone number list users, those who are classified as heroes in Blendee (who buy often and for amounts above the average). For this type of customer , pop-ups can be created to encourage subscriptions or highlight the reduction of shipping costs beyond a certain threshold. This is a pop-up that offers a tangible discount on a certain purchase threshold and is of course only intended for people with a basket close to this figure.
Pop-up to increase average receipt value
4. Newsletter subscription pop-up : benefits for subscribers
If the user is not ready to buy, it is always useful to capture their data for a nurturing process. In this MyBeautik pop-up , it offers a 5 euro coupon to be used at any time against the subscription. Alternatively, it could be enough to list all the good reasons to sign up, including access to dedicated offers. In the case of My Beautik, the side animation is interesting and not central, where a more innovative choice has been made for the design. In general, for the choice of how and where to place a pop-up , it is essential to carry out A / B tests, possibly differentiated by segment.
3. Pop up for average receipts increase ( AOV ): benefits for specific segments
Getting the user to increase the average receipt value can be a goal, especially for high-value ghana cell phone number list users, those who are classified as heroes in Blendee (who buy often and for amounts above the average). For this type of customer , pop-ups can be created to encourage subscriptions or highlight the reduction of shipping costs beyond a certain threshold. This is a pop-up that offers a tangible discount on a certain purchase threshold and is of course only intended for people with a basket close to this figure.
Pop-up to increase average receipt value
4. Newsletter subscription pop-up : benefits for subscribers
If the user is not ready to buy, it is always useful to capture their data for a nurturing process. In this MyBeautik pop-up , it offers a 5 euro coupon to be used at any time against the subscription. Alternatively, it could be enough to list all the good reasons to sign up, including access to dedicated offers. In the case of My Beautik, the side animation is interesting and not central, where a more innovative choice has been made for the design. In general, for the choice of how and where to place a pop-up , it is essential to carry out A / B tests, possibly differentiated by segment.