Clear explainer page makes value easy to see
Posted: Mon Feb 17, 2025 9:58 am
Since explainer pages are the first chance that companies have to garner interest in their rewards and loyalty program, it’s important that they make a good first impression. Hyatt does a great job of this with a clear, visually focused explainer page.
screenshot of world of hyatt loyalty program landing page
World of Hyatt’s loyalty program landing page is simple and effective
When you first land on the World of Hyatt loyalty program page, you can see how simple it is to understand and navigate. The way Hyatt lays everything out is an effective introduction to the program. It lists the ways members can earn rewards, redeem and achieve the next tier level. As a business, you want to strike the right balance between being informative yet not overwhelming to new customers, and Hyatt did this perfectly with on-brand visuals and an effective layout.
How the World of Hyatt fails to impress
Although Hyatt’s rewards program is an award winner and a favorite among its customers, there are a few cons to its rewards program. There are a number of areas where World of Hyatt fails to impress compared to other hotel rewards programs.
Rewards Case Study: Why Marriott Rewards is Successful
Find out what makes Marriott Bonvoy a world-class rewards program, why Marriott facebook database Rewards is a success, and lessons any business can learn from.
The Smile.io BlogJonathan Roque
Difficult to qualify for VIP status
We’ve discussed the number of different ways customers can unlock the next VIP tier and move towards more perks. The fastest way is through qualifying stays at Hyatt properties, earning points, and hosting a meeting or event. The issue is the ‘qualifying’ component.
It’s unclear which nights are considered qualifying and which nights Hyatt doesn’t qualify toward earning the next tier. For example a night in Hyatt Bogota Colombia displays two rates, a cheaper option and for a couple of dollars more, a World of Hyatt members rate. It’s unclear whether selecting the cheaper option would qualify for a qualifying night.
screenshot of world of hyatt loyalty program landing page
World of Hyatt’s loyalty program landing page is simple and effective
When you first land on the World of Hyatt loyalty program page, you can see how simple it is to understand and navigate. The way Hyatt lays everything out is an effective introduction to the program. It lists the ways members can earn rewards, redeem and achieve the next tier level. As a business, you want to strike the right balance between being informative yet not overwhelming to new customers, and Hyatt did this perfectly with on-brand visuals and an effective layout.
How the World of Hyatt fails to impress
Although Hyatt’s rewards program is an award winner and a favorite among its customers, there are a few cons to its rewards program. There are a number of areas where World of Hyatt fails to impress compared to other hotel rewards programs.
Rewards Case Study: Why Marriott Rewards is Successful
Find out what makes Marriott Bonvoy a world-class rewards program, why Marriott facebook database Rewards is a success, and lessons any business can learn from.
The Smile.io BlogJonathan Roque
Difficult to qualify for VIP status
We’ve discussed the number of different ways customers can unlock the next VIP tier and move towards more perks. The fastest way is through qualifying stays at Hyatt properties, earning points, and hosting a meeting or event. The issue is the ‘qualifying’ component.
It’s unclear which nights are considered qualifying and which nights Hyatt doesn’t qualify toward earning the next tier. For example a night in Hyatt Bogota Colombia displays two rates, a cheaper option and for a couple of dollars more, a World of Hyatt members rate. It’s unclear whether selecting the cheaper option would qualify for a qualifying night.