Not sure about marketing automation?Learn how to navigate data, automation, and customer experience
Posted: Tue Feb 18, 2025 3:34 am
Marketing Automation
How does marketing automation work ? Delve deeper into fundamental topics such as: customer experience, data management, intelligent algorithms based on artificial intelligence, omnichannel automations.
Everyone talks about it, but few – at least in our opinion – have understood the true meaning of the word marketing automation and the great opportunity available to all marketing departments.
The word marketing automation is often associated with a vague idea of automated albania cell phone number list messages that are more or less personalized and timely, which in a word will save time for those who were in charge of direct response until then: a more elegant and less massive way of doing email marketing . But there are aspects that make the difference:
USER EXPERIENCES. This means customer experience. Marketing automation is a process driven by the desire to create a personalized and unique interaction for its consumers.
DATA. There is no marketing automation without data. All the data. It is not enough to take into account click openings to create unique experiences, you need to know the purchasing behavior, the navigation, what the user has more or less declared over time in relation to the brand.
ALGORITHMS. Marketing automation systems must be intelligent, that is, they must autonomously learn behaviors and adapt to what is constantly happening in the brand-people interaction.
AUTOMATION. It’s no coincidence that we put them last. Automations are just the operational result of a customer experience driven by data and artificial intelligence. Automations apply to all channels, they are omnichannel.
How does marketing automation work ? Delve deeper into fundamental topics such as: customer experience, data management, intelligent algorithms based on artificial intelligence, omnichannel automations.
Everyone talks about it, but few – at least in our opinion – have understood the true meaning of the word marketing automation and the great opportunity available to all marketing departments.
The word marketing automation is often associated with a vague idea of automated albania cell phone number list messages that are more or less personalized and timely, which in a word will save time for those who were in charge of direct response until then: a more elegant and less massive way of doing email marketing . But there are aspects that make the difference:
USER EXPERIENCES. This means customer experience. Marketing automation is a process driven by the desire to create a personalized and unique interaction for its consumers.
DATA. There is no marketing automation without data. All the data. It is not enough to take into account click openings to create unique experiences, you need to know the purchasing behavior, the navigation, what the user has more or less declared over time in relation to the brand.
ALGORITHMS. Marketing automation systems must be intelligent, that is, they must autonomously learn behaviors and adapt to what is constantly happening in the brand-people interaction.
AUTOMATION. It’s no coincidence that we put them last. Automations are just the operational result of a customer experience driven by data and artificial intelligence. Automations apply to all channels, they are omnichannel.