SMS Marketing at Christmas: getting closer to your customers
Posted: Tue Feb 18, 2025 3:35 am
Suggest a sense of urgency or reassure about delivery dates: an SMS marketing strategy proves to be an important element both online and offline.
If in the first case it can be useful to draw attention to personalized offers , gift ideas or simply to send notification messages about shipping, since the point of sale can be an effective local marketing strategy to invite customers , who have not yet made a purchase, to go to the store to discover all the gift ideas available.
Remarketing and Push Notification: the right offer at the right time
Most users, at least in the first phase, visit websites and e-commerce looking for the jamaica cell phone number list right gift idea. But why lose all the users who don’t buy in the beginning?
With an effective remarketing and /or push notification campaign , it is possible to recover these users by showing them previously viewed products and/or creating ad hoc text content with ideas and tips for gifts.
The secret to success? Eye-catching copy (perhaps able to instill a sense of urgency) and a clear call to action!
The success of a Christmas marketing strategy? Play early!
Even in Italy, there is already talk of a " digital Christmas experience ", with over 63% of the population ( data from a study by Espresso Communication for Sodexo Benefit & Rewards Services ) planning to use the web to choose Christmas gifts.
Whether it’s a simple search or a purchase, it doesn’t matter, this is a trend that e-commerce businesses can’t miss.
Therefore, although there are activities to be put on track only in the run-up to Christmas, it is necessary to prepare a more substantial marketing strategy to be successful.
If in the first case it can be useful to draw attention to personalized offers , gift ideas or simply to send notification messages about shipping, since the point of sale can be an effective local marketing strategy to invite customers , who have not yet made a purchase, to go to the store to discover all the gift ideas available.
Remarketing and Push Notification: the right offer at the right time
Most users, at least in the first phase, visit websites and e-commerce looking for the jamaica cell phone number list right gift idea. But why lose all the users who don’t buy in the beginning?
With an effective remarketing and /or push notification campaign , it is possible to recover these users by showing them previously viewed products and/or creating ad hoc text content with ideas and tips for gifts.
The secret to success? Eye-catching copy (perhaps able to instill a sense of urgency) and a clear call to action!
The success of a Christmas marketing strategy? Play early!
Even in Italy, there is already talk of a " digital Christmas experience ", with over 63% of the population ( data from a study by Espresso Communication for Sodexo Benefit & Rewards Services ) planning to use the web to choose Christmas gifts.
Whether it’s a simple search or a purchase, it doesn’t matter, this is a trend that e-commerce businesses can’t miss.
Therefore, although there are activities to be put on track only in the run-up to Christmas, it is necessary to prepare a more substantial marketing strategy to be successful.