Explore the client's website and blog
Posted: Tue Feb 18, 2025 5:06 am
However, if you want to gain knowledge on how to write for B2B, take note of these tips that we bring you and become a more complete writer.
Think “customer to customer”
Before you start writing, you need to put yourself in the client's shoes. Who do you want to serve with that content? Who are the people in that business? For example, if you're writing for an advertising agency that has other business clients, who does that agency want to engage with? Marketing! In marketing, how do people typically consume information? What kind of language is accessible to them?
Similarly, if you're writing for a consulting firm that provides services to other businesses egypt mobile database , you need to assess who the people are who received that content. Managers, directors, CEOs, and other professionals who have a more corporate focus. In other words, the tone of the company has to change to capture the attention of those people and get them to interact positively with the content.
To understand what kind of content your customer expects, browse the company's site, paying attention to the language used, the terms specific to the area, and the solutions the company offers to its customers. This information can be used as a hook throughout the content to direct readers to the company's site and help with conversion.
Also check out the company's blog (if they have one) to understand how the client engages with the public. Is it formal or informal? Does it use a lot of data and statistics or share tips and experiences? Also, even if you haven't been asked to, identify some previously published articles that can be linked to your content to generate more traffic for the client.
Internal links are important and keep visitors on your blog longer, increasing the chances of conversion.
Think “customer to customer”
Before you start writing, you need to put yourself in the client's shoes. Who do you want to serve with that content? Who are the people in that business? For example, if you're writing for an advertising agency that has other business clients, who does that agency want to engage with? Marketing! In marketing, how do people typically consume information? What kind of language is accessible to them?
Similarly, if you're writing for a consulting firm that provides services to other businesses egypt mobile database , you need to assess who the people are who received that content. Managers, directors, CEOs, and other professionals who have a more corporate focus. In other words, the tone of the company has to change to capture the attention of those people and get them to interact positively with the content.
To understand what kind of content your customer expects, browse the company's site, paying attention to the language used, the terms specific to the area, and the solutions the company offers to its customers. This information can be used as a hook throughout the content to direct readers to the company's site and help with conversion.
Also check out the company's blog (if they have one) to understand how the client engages with the public. Is it formal or informal? Does it use a lot of data and statistics or share tips and experiences? Also, even if you haven't been asked to, identify some previously published articles that can be linked to your content to generate more traffic for the client.
Internal links are important and keep visitors on your blog longer, increasing the chances of conversion.