Cross-Channel Marketing

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Co-marketing
Also called Cross Marketing , it is an association between two companies to create and disseminate a product, service or content that reaches a common audience, so that both benefit from the strategy.

Here at Rock, we have already created various co-marketing materials , such as the Digital Entrepreneur's Guide: Creating a successful infoproduct, which we developed with FriendsLab, Hotmart and RD Station, for example.

19.
Cross-Channel Marketing is different from Cross Marketing. It refers to the use of v estonia mobile database arious channels (e-mail, social networks, TV, radio, etc.) in an integrated way in a strategy.

To do this, it is necessary to know the person in order to understand what the points of contact with the brand are and what the most efficient formats and content are for each of them.

20. Integrated Marketing
If we can use multiple channels in a marketing strategy, these can be integrated with each other to establish coherent communication with the consumer.

This is integrated marketing, which presents the brand consistently across multiple channels, strengthening its image and positioning in the market.

21. Direct Marketing
Traditionally, Direct Marketing refers to direct strategies, telemarketing or door-to-door sales. Nowadays, it includes many other strategies such as email or SMS Marketing.

The concept of Direct Marketing is closely related to the use of data from a contact database to communicate with those who have already shown some interest in the brand. Not by chance, it is also called Data Marketing.