Effectiveness of advertising campaigns

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This will allow you to determine how many users each of these channels attracted and how they “converted,” meaning how many of them actually made a purchase through the shopping cart on the site (transactions).

You can also see how much each campaign earned (total amount from orders) and how much you spent on advertising a particular campaign (costs). To do this, select the "Campaign" option.

Knowing these two values ​​(advertising costs and belarus telegram data revenue from completed orders, also called revenue), you can calculate the profitability of advertising costs.

Return on advertising costs is one of the key indicators that allows you to assess the effectiveness of an advertising campaign. Looking at the screenshot above and considering the first campaign “Medical Gold Search (ukr)”, we see that the return on advertising costs is 38.72%. These indicators indicate that the revenue from orders exceeds the budget spent on advertising.

Therefore, this indicator makes it possible to assess the profitability of advertising. The higher the level of profitability of advertising costs, the more effective advertising works, since the income exceeds the costs of the advertising campaign by a significant number of times.

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