Page 1 of 1

Read also: How to set up conversions in Google Analytics 4. Step-by-step guide

Posted: Wed Feb 19, 2025 3:20 am
by hasinam2206
Lead generation . Clicking on a link and going to a website is great. Even better is lead generation or direct sales. First, determine what the specific goal of your social media campaign will be or choose what you will consider a conversion. Most often, this is a “warm” contact, when a person leaves a number/email or directly contacts Direct, downloads a file, orders a sample, or the like. Determined? Now track.

CPC and CPS. Another type of KPI in SMM that is used q bahrain telegram data uite often. It is not about the number, but about the value of leads. Tracking it will help ensure that you get the most for your money.

CPC – the cost of a site visit or subscription. The lower it is, the better SMM works. However, it is important to remember that the audience that interacts with the audience that will make a purchase should match. CPS – the cost of a sale on a social network.

To summarize
These are just the main metrics for tracking SMM effectiveness, you can track others as well. The main thing is to focus on your own goals and objectives. Choose those KPIs that will help you evaluate the work of an SMM specialist not in general, but in accordance with your tasks. When you decide on KPIs, the specialist will be able to competently plan his work and create effective strategies for you.