Identify your competition's shortcomings
Posted: Thu Feb 20, 2025 3:21 am
Using Google Analytics and Search Console, you can get a lot of information about your customers, such as:
Behavioral data: what keywords they searched for when they found your website, what paths they take on your site, which pages they leave on, what content interests them most, and so on.
Demographics: age, gender, location, interests, devices, and more.
Campaign data: which pages lead to sales, paths to israel phone number data purchase, and more.
To gain and use this insight, it is essential to have a website that all your marketing campaigns will be directed to. How to use customer insights from website data:
Determine the keywords and topics you will focus on with your content.
Find out which pages customers are leaving and which may therefore need an exit window or call to action.
Find out which landing page version leads to more conversions.
Find out which channels generate the most success and allocate your resources accordingly.
4. Data about competing websites
Of course, you can’t get as much detailed information from your competitors’ websites, but SEO tools like Semrush and Ahrefs can give you a lot of data to work with. For example, if you’re an online sports equipment store and your competitor is Sportisimo, Ahrefs will show you the keywords they’re targeting with their content and ads. You can then use this data not only during search engine optimization , but also in paid advertising. How to use customer insights from competitor website data:
Determine the strategic message and positioning of the product in your market.
Get ideas for keywords to target – both paid and organic.
Find potential domains to target for link building.
Behavioral data: what keywords they searched for when they found your website, what paths they take on your site, which pages they leave on, what content interests them most, and so on.
Demographics: age, gender, location, interests, devices, and more.
Campaign data: which pages lead to sales, paths to israel phone number data purchase, and more.
To gain and use this insight, it is essential to have a website that all your marketing campaigns will be directed to. How to use customer insights from website data:
Determine the keywords and topics you will focus on with your content.
Find out which pages customers are leaving and which may therefore need an exit window or call to action.
Find out which landing page version leads to more conversions.
Find out which channels generate the most success and allocate your resources accordingly.
4. Data about competing websites
Of course, you can’t get as much detailed information from your competitors’ websites, but SEO tools like Semrush and Ahrefs can give you a lot of data to work with. For example, if you’re an online sports equipment store and your competitor is Sportisimo, Ahrefs will show you the keywords they’re targeting with their content and ads. You can then use this data not only during search engine optimization , but also in paid advertising. How to use customer insights from competitor website data:
Determine the strategic message and positioning of the product in your market.
Get ideas for keywords to target – both paid and organic.
Find potential domains to target for link building.