The hierarchy should be clear
Posted: Thu Feb 20, 2025 3:28 am
With Keyword Planner, you will be able to know the relevant terms to structure your website Click To Tweet We must establish an elementary distinction. One thing is how we think our clients will search for us on the Internet and another is how they do it. There are tools such as the one mentioned above that will allow us to know if we are on the right track or not. It will not help us to choose words by eye, because if they are not correct, we will be creating an erroneous architecture. Selection and ranking by key terms Once the keywords that interest us have been selected and verified, it is time to start the architecture .
It is true that in simple corporate websites it is sometimes sweden mobile database quite obvious, but in projects with many services, products, secondary services or other complications, a task of hierarchizing the words must be carried out . , without overusing infinite drop-down lists and, of course, using the selected search terms. It must be very clear that if we create a higher category, for example, that has to be the generic category and that the weight of the internal sections feeds back to each other. That is, the higher category increases its strength, but the lower ones also benefit from it.
It is true that in simple corporate websites it is sometimes sweden mobile database quite obvious, but in projects with many services, products, secondary services or other complications, a task of hierarchizing the words must be carried out . , without overusing infinite drop-down lists and, of course, using the selected search terms. It must be very clear that if we create a higher category, for example, that has to be the generic category and that the weight of the internal sections feeds back to each other. That is, the higher category increases its strength, but the lower ones also benefit from it.