Score and improve your quality score
Posted: Thu Feb 20, 2025 4:10 am
A good quality score is essential in PPC ads. Thanks to it, you will get better positions and a lower cost per click. What does it mean and what kind of quality score is good? We will explain in today's article.
Quality Score is an estimate of the current quality of the keywords in your ads, which will affect your ad groups, campaigns, and even your entire account. It's determined by your expected latvia phone number data clickthrough rate, landing page impression, and ad relevance—the more relevant your ads and landing pages are to users, the higher your score will likely be . As such, Quality Score is a useful diagnostic tool that can be used as a guide to your campaign's success—but it shouldn't be considered a key performance indicator (KPI).
What score is good?
Quality Score is an important keyword-related metric that can be tracked on a pay-per-click (PPC) platform like Google Ads. A good Quality Score depends on the keyword. It is rated on a scale of 1 to 10 (with 1 being the worst and 10 being the best), and ideally you should be between 8 and 10 – although this is not possible for all keywords, as keywords themselves fall into the category of low and high commercial intent. However, in general, a Quality Score of 7 is a good result for low-intent keywords. However, for competitive keywords, you should aim for a score higher than 3.
Tip: Although Quality Score is calculated at the keyword level, it's possible to increase Quality Score at the ad group, campaign, or account level.
Quality Score is an estimate of the current quality of the keywords in your ads, which will affect your ad groups, campaigns, and even your entire account. It's determined by your expected latvia phone number data clickthrough rate, landing page impression, and ad relevance—the more relevant your ads and landing pages are to users, the higher your score will likely be . As such, Quality Score is a useful diagnostic tool that can be used as a guide to your campaign's success—but it shouldn't be considered a key performance indicator (KPI).
What score is good?
Quality Score is an important keyword-related metric that can be tracked on a pay-per-click (PPC) platform like Google Ads. A good Quality Score depends on the keyword. It is rated on a scale of 1 to 10 (with 1 being the worst and 10 being the best), and ideally you should be between 8 and 10 – although this is not possible for all keywords, as keywords themselves fall into the category of low and high commercial intent. However, in general, a Quality Score of 7 is a good result for low-intent keywords. However, for competitive keywords, you should aim for a score higher than 3.
Tip: Although Quality Score is calculated at the keyword level, it's possible to increase Quality Score at the ad group, campaign, or account level.