Sharing the performance of employee-created content shows them that their posts have business impact.
Posted: Thu Feb 20, 2025 5:11 am
And this goes beyond employee advocacy. For example, you can create reports featuring HR-led employer brand content to highlight the engagement they received, or their impact on inbound applications. On the sales side, Google Analytics can highlight leads that came in through social and converted.
Here at Sprout, our content team contributes a handful of social posts to the social team’s production calendar each month. We regularly create mini-performance reports, sharing how the content team’s posts fed the larger social strategy.
Take it a step further: Separating employee posts and their algeria phone number data metrics by hand is extremely tedious. In Sprout, Tagging employee-created content enables you to immediately report success metrics for those posts specifically and their individual—and combined—impact.
A screenshot of Sprout's tag performance report. Tagging specific posts with a tag enables you to report on specific campaigns, or posts contributed by teams or individuals outside of your own team.
Start a social media employee training program that grows your entire business
For companies to flourish today and in the future, investing further in social media is crucial.
Leaning on other teams to create or share content is a win-win-win. It expands your reach, alleviates social team workload and creates new ways for employees to build their personal brands.
And it all starts with reliable employee social media training that provides your colleagues with the right skills.
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes.
Here at Sprout, our content team contributes a handful of social posts to the social team’s production calendar each month. We regularly create mini-performance reports, sharing how the content team’s posts fed the larger social strategy.
Take it a step further: Separating employee posts and their algeria phone number data metrics by hand is extremely tedious. In Sprout, Tagging employee-created content enables you to immediately report success metrics for those posts specifically and their individual—and combined—impact.
A screenshot of Sprout's tag performance report. Tagging specific posts with a tag enables you to report on specific campaigns, or posts contributed by teams or individuals outside of your own team.
Start a social media employee training program that grows your entire business
For companies to flourish today and in the future, investing further in social media is crucial.
Leaning on other teams to create or share content is a win-win-win. It expands your reach, alleviates social team workload and creates new ways for employees to build their personal brands.
And it all starts with reliable employee social media training that provides your colleagues with the right skills.
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes.