Average time spent per day: 82 minutes
Posted: Thu Feb 20, 2025 5:21 am
Snapchat has also leaned into augmented reality beyond filters by offering easy AR shopping. Considering that 92% of Gen Z is interested in AR shopping experiences, Snapchat could be a powerful platform to amplify your products to this audience. While 19% of consumers say Snapchat will be one of the platforms they use the most this year, only 9% of marketers say the same. Which points to a gap that your brand could fill.
16. WeChat
Key Stats:
Monthly active users: Over one billion—mostly argentina phone number data communities speaking Chinese languages
US users: 1.48 million
Largest age group: 22% of users in China are between 31 and 40. Another 22.7% are 51+
Who should use it: Brands with an international presence and target audiences who speak Chinese languages.
Why you should be on WeChat
Part messaging app, part payment app, part lifestyle platform, WeChat’s social commerce integrations and high message capacity have made it an element of everyday life for users—especially those in China. On the social connection side, WeChat users send more than 45 billion messages every day. And on the financial side, WeChat is a leader of mobile payments in China. Users are able to do everything from booking and paying for medical appointments, to reserving taxis and tables at restaurants. WeChat’s many app integrations make it easy to follow Official Accounts—basically, business profiles. In fact, nearly 50% of users follow 10-20 Official Accounts.
If a significant portion of your audience is in China or speaks Chinese languages—including Chinese tourists who are driving adoption of WeChat around the world—WeChat is a prime platform to connect with them.
16. WeChat
Key Stats:
Monthly active users: Over one billion—mostly argentina phone number data communities speaking Chinese languages
US users: 1.48 million
Largest age group: 22% of users in China are between 31 and 40. Another 22.7% are 51+
Who should use it: Brands with an international presence and target audiences who speak Chinese languages.
Why you should be on WeChat
Part messaging app, part payment app, part lifestyle platform, WeChat’s social commerce integrations and high message capacity have made it an element of everyday life for users—especially those in China. On the social connection side, WeChat users send more than 45 billion messages every day. And on the financial side, WeChat is a leader of mobile payments in China. Users are able to do everything from booking and paying for medical appointments, to reserving taxis and tables at restaurants. WeChat’s many app integrations make it easy to follow Official Accounts—basically, business profiles. In fact, nearly 50% of users follow 10-20 Official Accounts.
If a significant portion of your audience is in China or speaks Chinese languages—including Chinese tourists who are driving adoption of WeChat around the world—WeChat is a prime platform to connect with them.