15 crm statistics you need to know in 2025
Posted: Thu Feb 20, 2025 5:26 am
At first glance, we live in a world where human connections are the basis of everything. A typical workday begins with a friendly greeting to a colleague, then continues with establishing contacts between stakeholders and building lasting relationships with customers. However, there is another world that underlies this world that is so familiar to us: the world of statistics.
CRM statistics are everywhere on the internet today, making up a large part of all software market research. This is mainly because CRM is one of the fastest growing and most important types of enterprise applications and SaaS products globally.
In this article, we will present general CRM statistics from various sources, including IT research firms, digital marketing agencies, business magazines, customer satisfaction surveys, LinkedIn, and CRM software companies. Topics such as adoption, usage, productivity, and other categories will be covered.
CRM Growth Explained
The pandemic is not over yet, and it’s hard to imagine its impact on business practices reversing any time soon. In the past, people would gather in conference rooms, face-to-face. Today, companies have shifted to an online and remote environment to ensure the well-being of their employees and customers . The software-as-a-service (SaaS) model has come into its own as it bridges the gap between remote workers and those who need to be on the ground to perform their duties.
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CRM Adoption Statistics
CRM adoption rate statistics reveal the number of individuals, businesses UK telegram data organizations that currently use or intend to use CRM capabilities in their practices. The data below clearly shows that CRM adoption is on a steady growth trajectory.
1. CRM adoption continues to increase
According to Gartner research , CRM revenue surpassed that of database management systems by the end of 2017. Since 2018, CRM's growth rate has been 16%, maintaining its leadership in the software market through 2025.
2. Revenue increase between 2010 and 2020
CRM revenue has seen a considerable increase, from $14 billion in 2010 to $69 billion in 2020. This represents an increase of around $55 billion, which equates to 393% growth in just over a decade.
3. Engaging CRM usage can be difficult
About 83% of senior executives reported that they faced resistance and had to constantly encourage employees to incorporate CRM software into their daily activities.
CRM Usage Statistics
This category deals with the number of users. The assessment includes both general enterprise and internal organizational scenarios. In short, just because a company invests in CRM software does not mean that all employees actually use it.
1. 91% of companies with 10 or more employees use CRM
The growing importance of CRM systems is hard to ignore. 91% of organizations with 11 or more employees use CRM software to manage customer relationships and organize sales.
2. CRM enables sales reps to close more deals
The limited time salespeople have to communicate the value of their products and services in an online meeting challenges them to stand out. This results in 70% of sales reps relying on CRM solutions to close deals.
3. Most use cases are sales related
Today, CRM systems are adapted to a wide range of industries and applications, including marketing, business consulting, manufacturing, etc. However, they are most often used for sales. Improving customer satisfaction and generating new leads account for 32% of CRM usage .
CRM Productivity Statistics
In this section, we’ll look at the positive impact of CRMs on productivity. Due to their wide range of functionalities, these tools can be applied in a variety of ways and can boost the performance of small and large businesses alike.
1. Mobile CRM improves productivity in the field
A crucial aspect of a successful CRM implementation is undoubtedly mobile CRM. Having easy access to data is especially important for users in the field and can increase productivity by up to 50% .
2. Quick access to data results in closed deals
Salespeople meeting with prospects need to have important details ready at all times. Nucleus reported that productivity increased by 14.6% when sales reps had mobile access to the company’s CRM.
3. CRM adoption leads to more sales
A staggering 94% of companies reported an increase in sales productivity after implementing a CRM service. Automating routine tasks and efficient communication are key factors in this growth.
CRM statistics are everywhere on the internet today, making up a large part of all software market research. This is mainly because CRM is one of the fastest growing and most important types of enterprise applications and SaaS products globally.
In this article, we will present general CRM statistics from various sources, including IT research firms, digital marketing agencies, business magazines, customer satisfaction surveys, LinkedIn, and CRM software companies. Topics such as adoption, usage, productivity, and other categories will be covered.
CRM Growth Explained
The pandemic is not over yet, and it’s hard to imagine its impact on business practices reversing any time soon. In the past, people would gather in conference rooms, face-to-face. Today, companies have shifted to an online and remote environment to ensure the well-being of their employees and customers . The software-as-a-service (SaaS) model has come into its own as it bridges the gap between remote workers and those who need to be on the ground to perform their duties.
Start your 14-day free trial
No credit card required
Sign Up for Free
CRM Adoption Statistics
CRM adoption rate statistics reveal the number of individuals, businesses UK telegram data organizations that currently use or intend to use CRM capabilities in their practices. The data below clearly shows that CRM adoption is on a steady growth trajectory.
1. CRM adoption continues to increase
According to Gartner research , CRM revenue surpassed that of database management systems by the end of 2017. Since 2018, CRM's growth rate has been 16%, maintaining its leadership in the software market through 2025.
2. Revenue increase between 2010 and 2020
CRM revenue has seen a considerable increase, from $14 billion in 2010 to $69 billion in 2020. This represents an increase of around $55 billion, which equates to 393% growth in just over a decade.
3. Engaging CRM usage can be difficult
About 83% of senior executives reported that they faced resistance and had to constantly encourage employees to incorporate CRM software into their daily activities.
CRM Usage Statistics
This category deals with the number of users. The assessment includes both general enterprise and internal organizational scenarios. In short, just because a company invests in CRM software does not mean that all employees actually use it.
1. 91% of companies with 10 or more employees use CRM
The growing importance of CRM systems is hard to ignore. 91% of organizations with 11 or more employees use CRM software to manage customer relationships and organize sales.
2. CRM enables sales reps to close more deals
The limited time salespeople have to communicate the value of their products and services in an online meeting challenges them to stand out. This results in 70% of sales reps relying on CRM solutions to close deals.
3. Most use cases are sales related
Today, CRM systems are adapted to a wide range of industries and applications, including marketing, business consulting, manufacturing, etc. However, they are most often used for sales. Improving customer satisfaction and generating new leads account for 32% of CRM usage .
CRM Productivity Statistics
In this section, we’ll look at the positive impact of CRMs on productivity. Due to their wide range of functionalities, these tools can be applied in a variety of ways and can boost the performance of small and large businesses alike.
1. Mobile CRM improves productivity in the field
A crucial aspect of a successful CRM implementation is undoubtedly mobile CRM. Having easy access to data is especially important for users in the field and can increase productivity by up to 50% .
2. Quick access to data results in closed deals
Salespeople meeting with prospects need to have important details ready at all times. Nucleus reported that productivity increased by 14.6% when sales reps had mobile access to the company’s CRM.
3. CRM adoption leads to more sales
A staggering 94% of companies reported an increase in sales productivity after implementing a CRM service. Automating routine tasks and efficient communication are key factors in this growth.