Breakthrough in Attracting the Target Audience
Posted: Thu Feb 20, 2025 10:07 am
Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 3
They are also located in the Zen feed along with other publications marked “PROMO”.
Yandex.Zen for Business — a - Image 4
You can launch several advertising articles with different titles and covers at once for promotion. Unlike regular articles, they will not be displayed in the brand channel.
The advantage of promotion in Zen is that payment is charged only for colombia cell phone number list those users who read the article to the end: 100% scroll, at least 30 seconds to read. The average time to read an advertising article is 2 minutes.
The advertiser does not pay for those who did not read the article to the end. At the same time, he receives free coverage of those who saw the cover of the publication in the feed or read the article partially, and the cost of reading is set by himself in the advertising account.
Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 5
After finishing reading a publication or watching a video, the user can go to the advertiser's website using Scroll2Site technology. Thanks to this, the transition looks like a natural continuation of communication for the visitor.
On average, 10% to 30% of those who interact with the content go to the advertiser’s website to perform the target action: order a product or service, place an order, etc.
They are also located in the Zen feed along with other publications marked “PROMO”.
Yandex.Zen for Business — a - Image 4
You can launch several advertising articles with different titles and covers at once for promotion. Unlike regular articles, they will not be displayed in the brand channel.
The advantage of promotion in Zen is that payment is charged only for colombia cell phone number list those users who read the article to the end: 100% scroll, at least 30 seconds to read. The average time to read an advertising article is 2 minutes.
The advertiser does not pay for those who did not read the article to the end. At the same time, he receives free coverage of those who saw the cover of the publication in the feed or read the article partially, and the cost of reading is set by himself in the advertising account.
Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 5
After finishing reading a publication or watching a video, the user can go to the advertiser's website using Scroll2Site technology. Thanks to this, the transition looks like a natural continuation of communication for the visitor.
On average, 10% to 30% of those who interact with the content go to the advertiser’s website to perform the target action: order a product or service, place an order, etc.