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Features of product promotion on Wildberries

Posted: Sat Feb 22, 2025 6:15 am
by rumana777
Search for products on Wildberries is carried out through the search bar of the marketplace. The internal search on the service offers users hints when entering a specific request. This significantly simplifies the work and speeds up the time. After formulating the request, the user gets to the search results. A list of products appears before the eyes, the keywords in the description of which match the request of the potential buyer. In the search results, you can sort the products by different parameters. For example, set a specific size, color or season of use. It is also possible to limit the search by price, size range and brands.

It is worth understanding that even with the introduction of the peru cell phone number list maximum number of filters, the results do not always offer a complete match to the requests. This happens due to common keywords. For example, when you enter the request "cat food", the marketplace will most likely also issue other products for cats, such as "vitamins and supplements". If you enter the request "home suits" in the line, the platform will also issue tracksuits.

Factors influencing the seller rating and card positions on Wildberries
There are about 4 million products on the site. With such high competition, it is very important that the product is in the top positions of the search results as often as possible. Otherwise, the client simply will not find it. We suggest considering the factors that affect the positions of product cards in the search results. We will also try to understand how to get to the top positions.

Redemption percentage
It consists of the ratio of ordered goods to purchased ones and is one of the main factors influencing the rating of the product and the seller. It is profitable for the marketplace that the presented goods are purchased, since the platform receives a commission from sales. To understand how to increase the percentage of purchase, you need to know why it may not be as high as you would like.

There are several main factors that can cause buyers to refuse a product. Let's look at them and try to understand how to fix the situation.