Where is geotargeting most often used?
Posted: Sat Feb 22, 2025 6:17 am
How to set up geotargeting correctly
Despite certain similarities, each advertising system has its own specific settings.
Yandex Direct. Here you can set up local and extended geotargeting.
Search engines: If a client frequently selects a regional query, the program assumes that he is located in this region.
By permanent location. "Crypta" is one of Yandex's technologies that allows tracking the consumer's movements. It assigns a unique identification number to each user. With its help, the system selects the most relevant offers. If the user is in one region for more than 90 days, he gets into the geotargeting list.
These features can complicate the precise configuration of geotargeting in south africa cell phone number list Yandex, since the client may simply be interested in the sights of a particular city or be passing through there. If necessary, you can disable advanced geotargeting, to do this, go to the "Campaigns" tab and click "Edit" in the campaign that you want to change.
Let's move on and click "Additional settings". Look for the "Advanced geographic targeting" tab. It is enabled automatically. If you disable it, impressions are only shown in your region. Switch the radio button if you want to disable advanced geographic targeting.
To proceed to setting up ads, then it is worth starting with the easiest. To do this, create an ad group or proceed to editing what you already have. Select the desired regions from the list and check the necessary checkboxes.
Google Ads. Geotargeting settings in this case are performed in the advertising account. Two methods have been developed for this:
Google My Business: you need an account for this. The settings will be linked to real addresses;
advertising account: gives you the opportunity to independently select geolocation. This is a more universal approach with greater possibilities.
Despite certain similarities, each advertising system has its own specific settings.
Yandex Direct. Here you can set up local and extended geotargeting.
Search engines: If a client frequently selects a regional query, the program assumes that he is located in this region.
By permanent location. "Crypta" is one of Yandex's technologies that allows tracking the consumer's movements. It assigns a unique identification number to each user. With its help, the system selects the most relevant offers. If the user is in one region for more than 90 days, he gets into the geotargeting list.
These features can complicate the precise configuration of geotargeting in south africa cell phone number list Yandex, since the client may simply be interested in the sights of a particular city or be passing through there. If necessary, you can disable advanced geotargeting, to do this, go to the "Campaigns" tab and click "Edit" in the campaign that you want to change.
Let's move on and click "Additional settings". Look for the "Advanced geographic targeting" tab. It is enabled automatically. If you disable it, impressions are only shown in your region. Switch the radio button if you want to disable advanced geographic targeting.
To proceed to setting up ads, then it is worth starting with the easiest. To do this, create an ad group or proceed to editing what you already have. Select the desired regions from the list and check the necessary checkboxes.
Google Ads. Geotargeting settings in this case are performed in the advertising account. Two methods have been developed for this:
Google My Business: you need an account for this. The settings will be linked to real addresses;
advertising account: gives you the opportunity to independently select geolocation. This is a more universal approach with greater possibilities.