Geo-advertising in Yandex: how it works and who needs it
Posted: Sat Feb 22, 2025 6:18 am
Step-by-step instructions for submitting an application
If you want to submit your application yourself, step-by-step instructions are provided below.
Yandex Business or geo-advertising service
First of all, decide whether to use Yandex Business, which offers an advertising subscription that creates websites, configures ads and places them on YAN sites, in search and geo services. Alternatively, choose ghana cell phone number list an autonomous geo-advertising service.
Registration
Start the process by registering on the platform of your choice. To use the geo-advertising service, log in to your Yandex account and provide the necessary information, such as your company name, first name, last name, and phone number.
Creating an order
In your service's personal account, go to the "Orders" tab, click "Add order" and specify the type of advertising. This lays the foundation for creating a campaign within the order.
Adapting your campaign to your goals
At this stage, configure the basic settings.
Budget: Determine the overall budget for the campaign.
Daily Spending Limit: Set a limit on your daily spending.
Start and End Dates: Set the duration of the campaign.
Banner display mechanics: choose whether the banner will be displayed only when the car is stationary, during route planning, or both.
Additional settings include specifying the days and hours of ad display and implementing targeting based on audience characteristics, if any.
Show locations
Select cities or regions on the map, providing a minimum area of three square kilometers, where you want your advertisement to be prominently displayed.
If you want to submit your application yourself, step-by-step instructions are provided below.
Yandex Business or geo-advertising service
First of all, decide whether to use Yandex Business, which offers an advertising subscription that creates websites, configures ads and places them on YAN sites, in search and geo services. Alternatively, choose ghana cell phone number list an autonomous geo-advertising service.
Registration
Start the process by registering on the platform of your choice. To use the geo-advertising service, log in to your Yandex account and provide the necessary information, such as your company name, first name, last name, and phone number.
Creating an order
In your service's personal account, go to the "Orders" tab, click "Add order" and specify the type of advertising. This lays the foundation for creating a campaign within the order.
Adapting your campaign to your goals
At this stage, configure the basic settings.
Budget: Determine the overall budget for the campaign.
Daily Spending Limit: Set a limit on your daily spending.
Start and End Dates: Set the duration of the campaign.
Banner display mechanics: choose whether the banner will be displayed only when the car is stationary, during route planning, or both.
Additional settings include specifying the days and hours of ad display and implementing targeting based on audience characteristics, if any.
Show locations
Select cities or regions on the map, providing a minimum area of three square kilometers, where you want your advertisement to be prominently displayed.