KPIs that we worked on the RTBSape platform:
Posted: Sat Feb 22, 2025 6:20 am
*RTB Sape is a platform for website promotion and monetization, media advertising purchase. It is part of the Sape ecosystem. One of the leaders in the Marketing Technologies segment in Russia, has been on the market for 16 years. Provides SaaS solutions for link building, SEO promotion, media advertising and reputation management.
— Placing banners via R TBSape has become a significant part find your cell phone number list of advertising activity. We wanted to get a large volume of banner impressions on thematic sites, as this increases the chances of getting into the core audience, being remembered and achieving conversions. This was not easy: during the advertising campaign, some effective foreign sites, such as Pornhab, left Russia. With the help of RTBSape , we managed to accomplish this task.
Anastasia Kryuchkova, media advertising specialist at Ingate Group
Project objectives
Increase brand awareness, number of brand queries, traffic on the TOY69 website.
Indirect goals by metric (click on the “Buy” button);
Forecast - 0.1%
Target audience:
Men 25-35 years old - 70%
Men 35-55 years old - 20%
Couples - 5%
Girls/wives - 5%
Data: Yandex Metrica + CRM
The audience settings we set in RTBSape are:
The ads were shown only to a male audience interested in 18+ content, leisure activities for singles, and visiting dating sites.
Geography of the Republic of Kazakhstan: Russia
Format: Banners
Purchasing model: CPM
Devices: Desktop, mobile
Campaign period: 3 weeks
Campaign progress and tools
We set visual trends and prepared banners:
Media Campaign 18+: How to Exceed Click Forecast by 2 Times. Case Study of Ingate Performance and TOY69 - Image 1
Banner #1
— Placing banners via R TBSape has become a significant part find your cell phone number list of advertising activity. We wanted to get a large volume of banner impressions on thematic sites, as this increases the chances of getting into the core audience, being remembered and achieving conversions. This was not easy: during the advertising campaign, some effective foreign sites, such as Pornhab, left Russia. With the help of RTBSape , we managed to accomplish this task.
Anastasia Kryuchkova, media advertising specialist at Ingate Group
Project objectives
Increase brand awareness, number of brand queries, traffic on the TOY69 website.
Indirect goals by metric (click on the “Buy” button);
Forecast - 0.1%
Target audience:
Men 25-35 years old - 70%
Men 35-55 years old - 20%
Couples - 5%
Girls/wives - 5%
Data: Yandex Metrica + CRM
The audience settings we set in RTBSape are:
The ads were shown only to a male audience interested in 18+ content, leisure activities for singles, and visiting dating sites.
Geography of the Republic of Kazakhstan: Russia
Format: Banners
Purchasing model: CPM
Devices: Desktop, mobile
Campaign period: 3 weeks
Campaign progress and tools
We set visual trends and prepared banners:
Media Campaign 18+: How to Exceed Click Forecast by 2 Times. Case Study of Ingate Performance and TOY69 - Image 1
Banner #1