Ads with augmented reality
Posted: Sat Feb 22, 2025 8:26 am
Augmented reality is the ideal tool to encourage users to interact with your brand and your products .
You can create all kinds of filters , to show south africa cell phone number list customers how they would look with a pair of glasses or an accessory, or how a tablecloth or a set of dishes would fit into their apartment.
These ads also allow you to take photos with filters and share them with others.
With the right strategy, you can increase shares and reach a large number of users.
Facebook Ads vs Google Ads: Which One to Choose
facebook ads vs instagram ads
Choosing to promote does not mean preferring one medium over another. At the base there must be an advertising strategy in which the various tools can be integrated.
The customer journey, in fact, is not linear and, very often, it is also difficult to predict. Only with the presence on different platforms is it possible to attract the attention of users towards the brand.
So it makes little sense to talk about Facebook versus Google , which, among other things, are extremely different in nature.
Facebook is a social network where users view ads passively.
The main function of Facebook Ads , therefore, is to stimulate a latent need of users.
What does it mean?
Thanks to social media, it is possible to reach new users who are potentially interested in the services offered by the company, through accurate profiling .
However, the advantage of Facebook is that it creates relationships : you can therefore hook a new user, or stimulate one who already knows you, to encourage a conversion.
Google , on the other hand, is a search engine, a search engine that users consult consciously.
Therefore, it should be used when the customer already knows what he wants and is ready to purchase and search for the service.
Choosing whether to use Google or Facebook depends on where the user is in the sales funnel.
At a higher level, you need to use Facebook to increase awareness and lead generation. Its effectiveness is based on visual impact and high ROI .
At a lower level of the funnel, where the customer is already aware of their need and projected towards conversion, it is essential to provide a Google Ads consultancy to intercept the user before they turn to others.
With a Google Ads campaign you can focus your ads on aware users who are actually interested in the activity you offer, outclassing your competitors.
You can create all kinds of filters , to show south africa cell phone number list customers how they would look with a pair of glasses or an accessory, or how a tablecloth or a set of dishes would fit into their apartment.
These ads also allow you to take photos with filters and share them with others.
With the right strategy, you can increase shares and reach a large number of users.
Facebook Ads vs Google Ads: Which One to Choose
facebook ads vs instagram ads
Choosing to promote does not mean preferring one medium over another. At the base there must be an advertising strategy in which the various tools can be integrated.
The customer journey, in fact, is not linear and, very often, it is also difficult to predict. Only with the presence on different platforms is it possible to attract the attention of users towards the brand.
So it makes little sense to talk about Facebook versus Google , which, among other things, are extremely different in nature.
Facebook is a social network where users view ads passively.
The main function of Facebook Ads , therefore, is to stimulate a latent need of users.
What does it mean?
Thanks to social media, it is possible to reach new users who are potentially interested in the services offered by the company, through accurate profiling .
However, the advantage of Facebook is that it creates relationships : you can therefore hook a new user, or stimulate one who already knows you, to encourage a conversion.
Google , on the other hand, is a search engine, a search engine that users consult consciously.
Therefore, it should be used when the customer already knows what he wants and is ready to purchase and search for the service.
Choosing whether to use Google or Facebook depends on where the user is in the sales funnel.
At a higher level, you need to use Facebook to increase awareness and lead generation. Its effectiveness is based on visual impact and high ROI .
At a lower level of the funnel, where the customer is already aware of their need and projected towards conversion, it is essential to provide a Google Ads consultancy to intercept the user before they turn to others.
With a Google Ads campaign you can focus your ads on aware users who are actually interested in the activity you offer, outclassing your competitors.