The late majority, therefore, could not be left

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They were then responsible for trying out the smartphone and sharing their impressions with other consumers. That product was different! So, the initial majority started to exchange their cell phones for the iphone in search of its benefits. Some still resisted, perhaps because of the price, perhaps because of their attachment to their habits. But the iphone started to stand out in the mobile device market and gained a legion of fans and defenders.

behind. Those blackberry and windows phone users, however, still mexico whatsapp data resisted. It was undeniable that apple's launch featured superior technology, design and performance. There was no way around it anymore — the iphone had dominated the market. Why is selling to early adopters different?Launching an innovative product is a challenge.

After all, it still needs to be known by consumers, highlight its purpose and spread in a still unknown market until it starts to make a profit for the business. This is why the group of early adopters fulfills a strategic role in marketing: they open the way to conquering the market. By being willing to try an innovation, they enhance the dissemination of the product, generate security for other consumers and provide access to a wider market.