Keys to web page design Who we are

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When designing a new website, the visual section of a limited number of pages is often defined . Why? Depending on the project, the reasons may vary: limited resources, prioritizing those pages that we believe are most important, or simply forgetting about some content until the website is launched.

One of the most overlooked pages during the design process of a website is the Who We Are page, also known as the Company or About page. Usually, its design and content are relegated to a simple block of text briefly describing the company's activity and a stock photo.

But the design of the About Us page is really important and should be the focus of some of the design team's efforts. In this article we will analyze why it is important to have this type of page on a website, what elements should not be missing from it, some notes on the design of the same and real examples of Company pages. Let's get started.

Why is an About Us page necessary on a website?
Before we get into the content and design of the About Us page, let's analyze why it is necessary to have it on every website . There are arguments against its creation, mainly summarized in that it is content typical of old websites or that it is simply not necessary.

The reality is quite different: most users expect to find the company page on any website they visit. It has become a kind of de facto web standard, like the hamburger menu. In this sense, the main reasons for including the About Us page on a website are:

It is the company's cover letter : although it is true that most users will discover a website through the main page, if they want to know who is behind the project, they will go to the company page. In this sense, the About page is an opportunity to explain to potential clients who we are, what we do and why they should hire us.
It builds trust : Following on from the previous point, when a user visits our website cambodia telegram data for the first time, they will consider purchasing or contracting our products or services. If they don't know who they are talking to or it is not sufficiently clear, they will distrust us. The Who We Are page can help lay the foundations for a relationship of trust with our users.
Positioning ourselves in the minds of our clients : as we will see later, the content of the company page will include the philosophy and values ​​of the company. If we have succeeded in attracting traffic to the website, it will help us to align and position ourselves in the mental scheme of our clients.
What content is essential for the About Us page?
At the beginning of the article we mentioned that the usual thing is for the About Us page to include a very short block of text and a photograph from an image bank. But this is not enough.

Obviously, every website and every project is different , but in the following list we summarize some of the content that you can include on the company page of your website:

Basic information about the company, answering questions such as Who are we?, What do we do?, Since when?, etc.
Values ​​and philosophy followed by the company.
Equipment, in case we do not have a specific page for it.
Contact information.
Ratings from our customers.