Mobile web, responsive web design or app?
Posted: Sat Feb 22, 2025 9:06 am
Whenever a web project is started, the client asks that the website be displayed correctly on any device, whether it be a desktop computer, tablet or mobile phone. The answer is obvious: yes, and there are two options: creating an app or mobile application or using responsive web design or creating a mobile website . The decision, however, is not easy given that each system has its advantages and disadvantages.
If 67% of consumers highly value the fact that the online store where they are going to make the purchase is correctly designed for mobile devices, without having to be an app, it must also be remembered that 27% of the time that buyers spend buying online is done within mobile apps. In the end, and as is usually the case, the best choice is to create a mobile website and a mobile application. However, as budgets are limited, one or the other option must be chosen depending on the company's objectives. The responsive
web design option involves creating a website specially designed for all devices and is undoubtedly iran telegram data the most economical option, quick to develop and, above all, it benefits from the web positioning of the page, that is, it is accessible from Google. As regards mobile applications or apps, we must bear in mind that they are not accessible from search engines such as Google and we must send users to the mobile application or app through other means. In addition, it must be developed for Android and for iOS or Windows Phone, which makes development significantly more expensive.
In its favour, it should be noted that the shopping experience, speed and usability in an App is superior to a mobile website and we can benefit from features such as the camera or GPS of the user's mobile phone and it usually has access to more user data to offer a more personalised experience. Where the mobile application does win by far is in impulse buying as it is usually easier for users to make purchases with a credit card previously stored in the app without having to enter it manually each time as is usual on websites. From our perspective, both developments are complementary and will depend on the client's budget. If we have to choose one, the decision will be based on how important web positioning is for the company. If it is crucial, we will opt for the mobile web and, if not, the app will win points.
If 67% of consumers highly value the fact that the online store where they are going to make the purchase is correctly designed for mobile devices, without having to be an app, it must also be remembered that 27% of the time that buyers spend buying online is done within mobile apps. In the end, and as is usually the case, the best choice is to create a mobile website and a mobile application. However, as budgets are limited, one or the other option must be chosen depending on the company's objectives. The responsive
web design option involves creating a website specially designed for all devices and is undoubtedly iran telegram data the most economical option, quick to develop and, above all, it benefits from the web positioning of the page, that is, it is accessible from Google. As regards mobile applications or apps, we must bear in mind that they are not accessible from search engines such as Google and we must send users to the mobile application or app through other means. In addition, it must be developed for Android and for iOS or Windows Phone, which makes development significantly more expensive.
In its favour, it should be noted that the shopping experience, speed and usability in an App is superior to a mobile website and we can benefit from features such as the camera or GPS of the user's mobile phone and it usually has access to more user data to offer a more personalised experience. Where the mobile application does win by far is in impulse buying as it is usually easier for users to make purchases with a credit card previously stored in the app without having to enter it manually each time as is usual on websites. From our perspective, both developments are complementary and will depend on the client's budget. If we have to choose one, the decision will be based on how important web positioning is for the company. If it is crucial, we will opt for the mobile web and, if not, the app will win points.