Is it worth doing SEO for search engines other than Google?
Posted: Sat Feb 22, 2025 9:29 am
SEOWe talk aboutSEO on Google
At the SEO or web positioning level , some clients regularly ask us if we work on web positioning for any other search engine other than Google . The reality is that at a European level it makes no sense to work on web positioning for search engines other than Google. In fact, there are very few users in Spain or Europe who turn to Bing or Yahoo and this is more due to people who find the search bar of these search engines in the browsers themselves.
According to Statista, Google achieved a market share of 95% in countries such as Spain spain telegram data and Italy in the first quarter of 2016. In France, this figure drops to 94%, in Germany to 93%, and in the United Kingdom alone it drops to 89%.
Looking at the market from a more global perspective, Google is losing market share in desktop searches. Globally, Google accounts for 66.9% of searches according to Net Market Share, followed by Bing with 14.9% and Yahoo with 7.9%. Although Google continues to grow, Bing has been the search engine that has grown the most in 2015 by far.
The Chinese search engine Baidu deserves special mention, accounting for 8.3% of global searches, although it has lost a significant part of its market share.
Where Google is undoubtedly the king of search is in the mobile search engine market, where it accounted for 94.35% (91.65% a year ago) of the market share in mobile and tablet searches worldwide in the first four months of 2016, followed by Yahoo with 3.39% (5.33% a year ago).
The conclusion is the same as always: if our potential client is in Europe, we must focus our SEO efforts almost exclusively on Google. If our organic positioning is focused on the United States, we must consider extending our SEO strategies to Bing and, to a lesser extent, Yahoo.
At the SEO or web positioning level , some clients regularly ask us if we work on web positioning for any other search engine other than Google . The reality is that at a European level it makes no sense to work on web positioning for search engines other than Google. In fact, there are very few users in Spain or Europe who turn to Bing or Yahoo and this is more due to people who find the search bar of these search engines in the browsers themselves.
According to Statista, Google achieved a market share of 95% in countries such as Spain spain telegram data and Italy in the first quarter of 2016. In France, this figure drops to 94%, in Germany to 93%, and in the United Kingdom alone it drops to 89%.
Looking at the market from a more global perspective, Google is losing market share in desktop searches. Globally, Google accounts for 66.9% of searches according to Net Market Share, followed by Bing with 14.9% and Yahoo with 7.9%. Although Google continues to grow, Bing has been the search engine that has grown the most in 2015 by far.
The Chinese search engine Baidu deserves special mention, accounting for 8.3% of global searches, although it has lost a significant part of its market share.
Where Google is undoubtedly the king of search is in the mobile search engine market, where it accounted for 94.35% (91.65% a year ago) of the market share in mobile and tablet searches worldwide in the first four months of 2016, followed by Yahoo with 3.39% (5.33% a year ago).
The conclusion is the same as always: if our potential client is in Europe, we must focus our SEO efforts almost exclusively on Google. If our organic positioning is focused on the United States, we must consider extending our SEO strategies to Bing and, to a lesser extent, Yahoo.