Email has always been a very powerful promotional tool , as it allows you to promote your business in various ways, including:
the classic welcome email;
the promotion of your products and/or services;
sending discount codes or promotions;
the distribution of new articles on the blog (if you have activated it);
the recovery of any abandoned carts;
the request for post-sale feedback.
Content Marketing
content marketing
In the list of the various options lebanon cell phone number list available to you by using email marketing, we have also deliberately mentioned the distribution of blog articles . This form of sponsorship is in fact part of content marketing , the aim of which is to exploit the power of words to create valuable content that can engage people .
Opening a blog means constantly enriching it with news, updates, presentation of new products and curiosities related to your business . What matters is that the texts in question are written with an attractive language that is interesting to the eyes of users.
But that's not all. If you want to be sure to attract traffic to your site , content marketing must be pursued with the help of a very important tool, essential for capturing the attention of search engines: SEO .
SEO
SEO (Search Engine Optimization) is the term used to designate a series of strategies aimed at ensuring a good display for your website , making it appear in the top positions on search engines and ensuring that users find it easily.
At the base of these strategies there is the research and targeted use of specific keywords ( keywords ) related to your business or the products you sell, but also the writing of perfectly structured texts and divided into H2 and H3 titles. The final objective must in fact be to ensure users an optimal browsing experience : both on fixed and mobile devices.