Is my website SEO optimized?
Posted: Sat Feb 22, 2025 9:40 am
In our last articles on SEO we have insisted on the idea that it will be increasingly important to write quality and original content to achieve good web positioning . And while this is true, to succeed in SEO this content must be published on a website that meets all the technical requirements. If you have recently asked yourself: Is my website optimized for SEO?, in this article we explain what you should look at and with what tools, to carry out a complete SEO audit . Leaving a website optimized for SEO positioning will make subsequent SEO positioning
work (generating external links or backlinks and creating content) achieve results much more quickly.
What is an SEO audit?
An SEO audit is a detailed analysis of the various aspects that affect the organic positioning of a website with the aim of diagnosing possible problems and detecting opportunities for improvement. Performing an SEO audit provides belgium telegram data a detailed examination of the internal and external elements of the website to generate an accurate and up-to-date diagnosis to determine the actions to be taken.
Why is it important to do an SEO audit?
Google's algorithm is constantly changing, as is user behavior, so it is necessary to perform an analysis from time to time to check how your website evolves in these new scenarios.
In this sense, SEO auditing allows you to:
Attract more organic traffic.
Optimize the indexing of your web pages.
Making strategic decisions.
How to do an SEO audit step by step?
Below we indicate the essential aspects to which we must pay attention to carry out any SEO strategy:
Check that your content is indexed in Google
This involves checking that your website's URLs are being read correctly by Google, without crawling errors, without too many 404s, or that your robots.txt file is not blocking content. There are different tools to carry out this check, but the simplest and most intuitive is the Google Search Console , in its Google Index => Indexing Status section. Here you can check the evolution of indexed pages , pages blocked by robots, or pages with errors.
Content structure
This is an important point and is one of the elements that ultimately differentiates an amateur SEO strategy from a professional one. Essentially, it is about organizing the content of your website based on categories (taxonomies), tags (folksonomies), URLs (it is important to take care of canonicals to avoid duplicate content, which is highly penalized by Google), and the usability of your site (the easier it is for the user to find the information and access it with fewer clicks, the better).
work (generating external links or backlinks and creating content) achieve results much more quickly.
What is an SEO audit?
An SEO audit is a detailed analysis of the various aspects that affect the organic positioning of a website with the aim of diagnosing possible problems and detecting opportunities for improvement. Performing an SEO audit provides belgium telegram data a detailed examination of the internal and external elements of the website to generate an accurate and up-to-date diagnosis to determine the actions to be taken.
Why is it important to do an SEO audit?
Google's algorithm is constantly changing, as is user behavior, so it is necessary to perform an analysis from time to time to check how your website evolves in these new scenarios.
In this sense, SEO auditing allows you to:
Attract more organic traffic.
Optimize the indexing of your web pages.
Making strategic decisions.
How to do an SEO audit step by step?
Below we indicate the essential aspects to which we must pay attention to carry out any SEO strategy:
Check that your content is indexed in Google
This involves checking that your website's URLs are being read correctly by Google, without crawling errors, without too many 404s, or that your robots.txt file is not blocking content. There are different tools to carry out this check, but the simplest and most intuitive is the Google Search Console , in its Google Index => Indexing Status section. Here you can check the evolution of indexed pages , pages blocked by robots, or pages with errors.
Content structure
This is an important point and is one of the elements that ultimately differentiates an amateur SEO strategy from a professional one. Essentially, it is about organizing the content of your website based on categories (taxonomies), tags (folksonomies), URLs (it is important to take care of canonicals to avoid duplicate content, which is highly penalized by Google), and the usability of your site (the easier it is for the user to find the information and access it with fewer clicks, the better).