Sources and section of the budget
Posted: Sat Feb 22, 2025 9:41 am
To select a traffic source, you need to understand what they are and what their features are. The main traffic sources used are: Google and its YouTube and Shopping services, Amazon, Facebook, Yandex, Reddit, Bing, LinkedIn , Quora. In order to select traffic sources on the Internet , it is necessary to analyze: what is the target audience of the source being used and how good is it; the ability to fine-tune targeting ; what is the price per click ; Are there any restrictions? To get the maximum benefit from using the source, you should adhere to the following principles when dividing the budget: It is necessary to invest in all sources of traffic to the site that meet the requirements.
Consider testing costs, which can be 1/10th of the kazakhstan cell phone number list budget. Do not spend the budget on non-targeted sources. Experts from the AdButton company note that it is also necessary to be sure that the traffic is effectively converted and will meet the user's expectations. To effectively distribute your budget between sources, you need to consider the following internet marketing indicators : Cost per click and bid ( CPC , CTR in advertising , Impressions); The conversion rate ( CR ) indicator, which can be taken from the account history and used as a starting point.
First of all, you need to take the data for the forecast. Then, based on potential sources, you need to calculate how the applications will be distributed using the formula: Impressions * CTR * conv.rate . Then the advertising budget and CPA are calculated using the formula: CPA = Budget / Target applications . In addition, it is worth remembering that you can judge the effectiveness of the source only a month or even more after the launch of the advertising campaign.
Consider testing costs, which can be 1/10th of the kazakhstan cell phone number list budget. Do not spend the budget on non-targeted sources. Experts from the AdButton company note that it is also necessary to be sure that the traffic is effectively converted and will meet the user's expectations. To effectively distribute your budget between sources, you need to consider the following internet marketing indicators : Cost per click and bid ( CPC , CTR in advertising , Impressions); The conversion rate ( CR ) indicator, which can be taken from the account history and used as a starting point.
First of all, you need to take the data for the forecast. Then, based on potential sources, you need to calculate how the applications will be distributed using the formula: Impressions * CTR * conv.rate . Then the advertising budget and CPA are calculated using the formula: CPA = Budget / Target applications . In addition, it is worth remembering that you can judge the effectiveness of the source only a month or even more after the launch of the advertising campaign.