If we want our blog posts to achieve good SEO positioning , we must bear in mind that our objective is to seduce Google, which has a series of spiders that go through the websites every day and read our content. So if we want to achieve good web positioning, it is important to tell Google what we are talking about on our website, and to do so in its language. These are the criteria that we try to always keep in mind in our online marketing blog , with considerable success so far. We analyze the essential points:
Frequency : the optimal volume will depend on the number of keywords we want to rank, the urgency we have to achieve this (SEO progress is slow), and the degree of difficulty in ranking our target keywords (which will depend, essentially, on the competition we find on the Internet). In any case, you should know that high frequency is rewarded by Google. As a guide, we recommend india telegram data writing and publishing at least 1 post a day, but 2 or 3 are recommended. If you have more material than this, it is better not to publish it all at once; it is better to publish it on different days.
Keyword : Before writing an article, it is important to define which keyword we want to rank for. If we are not sure exactly how to formulate the keyword, we can find it by doing a search on Google, or with more advanced tools such as Google Trends or the Google Adwords keyword planner.
Inserting keywords : once defined, this keyword must appear in the title, the URL and several times in the post (the more at the beginning of the article, the more SEO value they have).
Synonyms : little by little we are moving towards SEO that is more in line with reality and not so much for robots. They say that even Google robots are studying literature for this purpose! In any case, introducing synonyms and contextual words of the keyword is highly valued and highly positive.
Title : You have to think that Mr. Google will read the first 70 characters of the page title (the title is the SEO title, not visible to the user). And we usually spend about 10-15 characters on an introduction that is normally our brand or a master keyword. Therefore, we recommend titles of 55 characters maximum, or if it needs to be longer, make sure that the keyword appears at the beginning, as it will not read beyond character 71.
Article summary : almost all blog structures have an article summary field, which usually appears on the website along with the title. For positioning purposes, this is the description, if we have it correctly configured, so it is advisable to make good use of it for SEO. The way to do this is with a text of between 70 and 145 characters (anything beyond that, Google will not read it, and if it is less than 70, it will confuse you as to which is more important, the title or the description).