Discover how to Improve Lead Generation for Your Business

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Lead Scoring
Another major AI in sales use concerns lead scoring. As any sales rep knows, it can be difficult to identify which lead is worth your time and should be prioritized over others. Typically, it’s only determined based on each agent’s gut instinct which comes from years of experience.

Once again, AI can come to the rescue here. With the help of machine learning solutions and predictive analytics, elements like historical data and social media activity can be leveraged to rank high-value leads that are likely to make a purchase.

Thus, if you’ve got good lead generation el salvador mobile database processes in place but your team struggles to determine who to focus on first — it might be time to consider turning to AI. It will quickly simplify your agents’ work processes and systematize everything that’s got to do with lead scoring.

3. Outcome Forecasting
Besides predicting which leads are most likely to result in a sale, artificial intelligence can also forecast pretty much any outcome your agents may be interested in.

Which deals are likely to be closed by the end of this year? Which new customers may be interested in complementary products and services? All these questions and more can be answered with AI that goes through various data sources, analyzes customer behavior, and draws out insights that a human may not have been able to.

4. Call Analytics
Sales reps make a really vast number of calls daily. However, it’s important to remember that not all of those conversations pan out in the best way. In fact, most probably don’t.