and maybe even has a success story.
It is obvious that this entrepreneur always has an edge over a person who comes from outside.
A format that works and a successful entrepreneur, united by the power of franchising lead to guaranteed success. This is the path that has led many American brands to be successful in Italy, such as Burger King or KFC.
That is? open points in other countries, but sells a Master Franchising to an affiliate in that territory who then in turn sells the affiliations, adapting the product and the format to that specific market.
The example of internationalization that we are experiencing directly is viber data that of Domino's Pizza. How did the group of entrepreneurs who brought this brand to Italy move?
He bought the Master Franchising from America and adapted everything (recipes, cooking, ingredients) to make it compatible with the Italian market. He even adapted the entire contractual system and agreements with the employees, and as a result he is expanding very strongly throughout the national territory, also thanks to Reting. We will see many new openings in the coming months.
The American parent company does not directly
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