The Mid-2025 State of Social Media in Australia: Platform Shifts and Audience Engagement
Posted: Thu May 22, 2025 6:40 am
A snapshot of how different social media platforms are performing and where Australian audiences are most active.
Are Cookies Really Crumbling? Practical Strategies for a Cookieless Future in Australian Advertising - Focuses on actionable steps Australian marketers are taking to navigate the shift away from third-party cookies.
The Rise of Audio: Podcasts, Smart Speakers, and Sonic Branding in the Australian Market - Explores the growing influence of audio in the marketing mix for reaching Australian consumers.
Gen Z's Evolving Digital Habits: What Australian Marketers Need to Know Now - An update on the online behaviors and preferences of Generation Z in Australia as they mature.
The Metaverse: Australian Consumer Adoption and Early india phone number list Marketing Wins (and Losses) - A mid-year analysis of how Australian consumers are engaging with metaverse platforms and the success (or failure) of early brand initiatives.
AI-Powered Personalization: Delivering Value vs. Crossing the Creepy Line with Australian Consumers - Examines the delicate balance between effective personalization and potential privacy concerns in the Australian context.
The Importance of First-Party Data: Building Direct Relationships with Australian Customers - Emphasizes the growing value of collecting and leveraging first-party data for more effective marketing.
Local SEO in 2025: Optimizing for "Near Me" Searches and Local Discovery in Australia - Highlights the continued importance of local SEO for businesses targeting specific geographic areas in Australia.
The Creator Economy Mid-Year: Trends in Australian Influencer Marketing and Content Creation - An update on the dynamics of influencer marketing and content creation partnerships in Australia.
Video Marketing Beyond Short-Form: Engaging Australian Audiences with Diverse Video Content - Explores the use of various video formats, including longer-form content, for deeper engagement.
The Role of Digital in Driving Sustainable Consumer Behavior in Australia - Focuses on how digital marketing can be used to promote and encourage sustainable choices among Australian consumers.
Measuring ROI in a Fragmented Digital Landscape: Tools and Techniques for Australian Marketers - Addresses the challenges of measuring return on investment across an increasingly diverse range of digital channels.
The Evolution of Email Marketing: Strategies for Staying Relevant in Australian Inboxes - Discusses how email marketing is adapting to changing consumer expectations and privacy concerns.
The Impact of Economic Trends on Australian Digital Marketing Budgets and Strategies - Considers how the current economic climate might be influencing marketing decisions in Australia.
Emerging Technologies to Watch: What's Next for Australian Digital Marketing in the Second Half of 2025? - A look at potentially disruptive technologies on the horizon for the Australian market.
Are Cookies Really Crumbling? Practical Strategies for a Cookieless Future in Australian Advertising - Focuses on actionable steps Australian marketers are taking to navigate the shift away from third-party cookies.
The Rise of Audio: Podcasts, Smart Speakers, and Sonic Branding in the Australian Market - Explores the growing influence of audio in the marketing mix for reaching Australian consumers.
Gen Z's Evolving Digital Habits: What Australian Marketers Need to Know Now - An update on the online behaviors and preferences of Generation Z in Australia as they mature.
The Metaverse: Australian Consumer Adoption and Early india phone number list Marketing Wins (and Losses) - A mid-year analysis of how Australian consumers are engaging with metaverse platforms and the success (or failure) of early brand initiatives.
AI-Powered Personalization: Delivering Value vs. Crossing the Creepy Line with Australian Consumers - Examines the delicate balance between effective personalization and potential privacy concerns in the Australian context.
The Importance of First-Party Data: Building Direct Relationships with Australian Customers - Emphasizes the growing value of collecting and leveraging first-party data for more effective marketing.
Local SEO in 2025: Optimizing for "Near Me" Searches and Local Discovery in Australia - Highlights the continued importance of local SEO for businesses targeting specific geographic areas in Australia.
The Creator Economy Mid-Year: Trends in Australian Influencer Marketing and Content Creation - An update on the dynamics of influencer marketing and content creation partnerships in Australia.
Video Marketing Beyond Short-Form: Engaging Australian Audiences with Diverse Video Content - Explores the use of various video formats, including longer-form content, for deeper engagement.
The Role of Digital in Driving Sustainable Consumer Behavior in Australia - Focuses on how digital marketing can be used to promote and encourage sustainable choices among Australian consumers.
Measuring ROI in a Fragmented Digital Landscape: Tools and Techniques for Australian Marketers - Addresses the challenges of measuring return on investment across an increasingly diverse range of digital channels.
The Evolution of Email Marketing: Strategies for Staying Relevant in Australian Inboxes - Discusses how email marketing is adapting to changing consumer expectations and privacy concerns.
The Impact of Economic Trends on Australian Digital Marketing Budgets and Strategies - Considers how the current economic climate might be influencing marketing decisions in Australia.
Emerging Technologies to Watch: What's Next for Australian Digital Marketing in the Second Half of 2025? - A look at potentially disruptive technologies on the horizon for the Australian market.