The company introduces itself: the “introductory” lead nurturing campaigns

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“Introductory” lead nurturing campaigns aim to open a communication channel and raise awareness of the brand . We are in a very important phase that can determine how the individual lead will perceive the company in the short and especially in the long term. It is in this initial moment that the company has the opportunity to let its potential customers know what they can expect, not only in terms of products and services but also in terms of value systems. For this reason, it is essential to both choose the most appropriate tone-of-voice and carefully evaluate where and when to distribute the first messages. The contents that can play an important role in this phase are welcome emails and videos .

1. Welcome Email
One of the examples of lead nurturing that offers the greatest guarantee of saudi arabia whatsapp resource success at this stage is the welcome email , to be sent as soon as a lead's contact information is received – information that can come from multiple sources: from a subscription to a newsletter, for example, or from a lead magnet (any free content, PDF, audio or video, that works as an incentive for users who visit the site by convincing them to leave their data). If someone signs up for the mailing list or fills out a contact form, on the other hand, they are already demonstrating a certain degree of interest in a certain topic, product or service. The welcome email, in addition to thanking them , allows you to introduce the company and offers an overview of the next steps that the user can decide to take if they want to continue their experience with the brand.

A true nurturing activity , onboarding allows a company's leads to learn about and become familiar with products and procedures . To be considered successful, an onboarding program must provide gradual tutorial content , designed to guide users step by step and familiarize them with a reality they don't yet know, be it the offering of a given product or service or the history of a brand. It is, if we may say so, a sort of educational service , which allows potential customers to avoid obstacles or overcome them easily, minimizing friction that could push them to immediately abandon the path designed by the company.