Introducing innovations aimed at transforming processes has
Posted: Mon Jan 06, 2025 8:53 am
Along these lines, Silvia commented that there are currently many companies in the sector that are selling technologies or methodologies that they classify as disruptive, when in reality they are based on a click system that does not solve the measurement problem that exists in the market. From her point of view, companies must first realize the measurement problem in order to be able to target their investment well. On the other hand, Silvia shares the keys to her company's business model and assures that "it has been created to help all advertisers understand their marketing plan well and that they can achieve sophistication. At V1 Marketing Partners we provide all advertisers with technology , data analysis and creativity. Thanks to this mix, we achieve a much more efficient and intelligent media purchase." Silvia assures that they get brands to sell twice as much with the same advertising budget, focusing their investment correctly, as a result of the measurement solutions that V1 Marketing Partners has.
360ยบ market vision
The lack of measurement in the market translates into incomplete or lebanon number data erroneous data. This harms the growth potential of a company and even customer loyalty. For this reason, Silvia stresses that having a 360 view is essential for the company's operation, because it allows you to work with the channels. Silvia explains that "it is a completely different strategy, that thanks to this 360 view, you have all the digital marketing channels available and having the pieces prepared for each one of them. All of this has to be automated with all the data you are getting and based on the search behavior or the browsing behavior of each user, we impact one or the other with the channel that best fits." In other words, stop focusing on what type of marketing you are doing and focus the objectives on reaching your audience by qualifying each impact you give them.
led V1 Marketing Partners to be in tune with the latest updates. The way they have to be up to date at all times is to constantly innovate and create new strategies, so that their clients are in the top of mind of their users, before the competition. To do this, they have a dynamic creative Adserver that works to personalize advertising , so that once they have reached the user, they are able to identify which phase of the funnel the user is in, to know what strategy and message I am going to carry out.
To conclude the interview, Silvia commented on how digital marketing will evolve in the future. For her, the evolution of market measurement is essential, because there has been a lack of this issue for many years. Her idea is based on companies understanding and learning the importance of this measurement for subsequent investment and achieving economic profitability.
360ยบ market vision
The lack of measurement in the market translates into incomplete or lebanon number data erroneous data. This harms the growth potential of a company and even customer loyalty. For this reason, Silvia stresses that having a 360 view is essential for the company's operation, because it allows you to work with the channels. Silvia explains that "it is a completely different strategy, that thanks to this 360 view, you have all the digital marketing channels available and having the pieces prepared for each one of them. All of this has to be automated with all the data you are getting and based on the search behavior or the browsing behavior of each user, we impact one or the other with the channel that best fits." In other words, stop focusing on what type of marketing you are doing and focus the objectives on reaching your audience by qualifying each impact you give them.
led V1 Marketing Partners to be in tune with the latest updates. The way they have to be up to date at all times is to constantly innovate and create new strategies, so that their clients are in the top of mind of their users, before the competition. To do this, they have a dynamic creative Adserver that works to personalize advertising , so that once they have reached the user, they are able to identify which phase of the funnel the user is in, to know what strategy and message I am going to carry out.
To conclude the interview, Silvia commented on how digital marketing will evolve in the future. For her, the evolution of market measurement is essential, because there has been a lack of this issue for many years. Her idea is based on companies understanding and learning the importance of this measurement for subsequent investment and achieving economic profitability.