Demographics and relationship statuses
Posted: Wed Jan 15, 2025 5:51 am
It’s estimated that 87% of all U.S. consumers planned to shop for Valentine’s Day in 2023, marking the highest participation rate among the countries we compared. Spain (71%), Germany (64%), and both the UK and France (63%) rounded out the top five.
Back in 2021, the UK led per-person spending with an average of €96 on gifts, above the U.S. (€87), Germany (€71), Spain (€67), and Canada (€55), showcasing diverse spending habits. This highlights significant cultural and economic influences on Valentine’s Day celebrations and expenditures across these nations, reflecting a global but varied engagement with this holiday.
57%
More than half of consumers plan to gift candy, making it the most el salvador leads popular gifting category. Greeting cards (40%) and flowers (39%) follow closely behind, reflecting timeless expressions of affection. However, while the popularity of most gift categories decreases with age, greeting cards see a rise in preference among older demographics.
35-44 year olds
This age group planned on spending the most for Valentine’s Day in 2022, with an average spend of $280. This average spend increases with age until the 35-44 year-old age bracket, while 18-24-year-olds planned $170. However, a steep decline was observed in the older age brackets, as those aged 65+ intended to spend an average of $87 for the holiday. This pattern reflects a combination of increased financial stability but also the value placed on celebrating the holiday among those in the 35-44 age group, who contrasted with a more conservative approach to spending among older demographics.
57%
More than half of Valentine’s Day shoppers favored in-store purchases in 2023, highlighting a preference for physical retail experiences, while 23% opted for a hybrid approach that combined online and in-store shopping. This indicates a consumer preference for the tactile and immediate shopping experience offered by physical stores for holiday purchases.
Back in 2021, the UK led per-person spending with an average of €96 on gifts, above the U.S. (€87), Germany (€71), Spain (€67), and Canada (€55), showcasing diverse spending habits. This highlights significant cultural and economic influences on Valentine’s Day celebrations and expenditures across these nations, reflecting a global but varied engagement with this holiday.
57%
More than half of consumers plan to gift candy, making it the most el salvador leads popular gifting category. Greeting cards (40%) and flowers (39%) follow closely behind, reflecting timeless expressions of affection. However, while the popularity of most gift categories decreases with age, greeting cards see a rise in preference among older demographics.
35-44 year olds
This age group planned on spending the most for Valentine’s Day in 2022, with an average spend of $280. This average spend increases with age until the 35-44 year-old age bracket, while 18-24-year-olds planned $170. However, a steep decline was observed in the older age brackets, as those aged 65+ intended to spend an average of $87 for the holiday. This pattern reflects a combination of increased financial stability but also the value placed on celebrating the holiday among those in the 35-44 age group, who contrasted with a more conservative approach to spending among older demographics.
57%
More than half of Valentine’s Day shoppers favored in-store purchases in 2023, highlighting a preference for physical retail experiences, while 23% opted for a hybrid approach that combined online and in-store shopping. This indicates a consumer preference for the tactile and immediate shopping experience offered by physical stores for holiday purchases.