Putting together a quiz is finding balance
Posted: Sat Jan 18, 2025 4:57 am
In April 2023, we decided to do something to immediately defeat perfectionism. We launched it as we felt, but the result was not impressive. Up to 10 people took the quiz per month.
We realized that the quiz was too overloaded. There were many steps, free fields for entering text, no photos. As a result, we made another approach to the quiz.
We have removed all questions where you need to type text manually, except for the question about the make and model of the car
Removed branching
We have removed rare answer options for the canada phone number list question "What malfunction needs to be fixed"
We rebuilt the quiz so that the client could:
answer questions quickly
easy to fill in the input field
It's interesting to get to the end
It's easy to leave your contact information
The result was a quiz with only 3 steps:
Select your car class
Without a start page, we go straight to the survey. The client has a problem, better hurry.
We left the most common faults.
How urgently do you need repairs?
Unlike the callback form, the client has taken the first step and already answered the questions, so a call with the manager will be a natural continuation.
Fill out the form
As practice has shown, the concept of messengers may not be understood by a more mature audience. And we are exactly targeting this audience.
Price calculation
Simplicity and minimalism are the keys to our success.
At first, we were afraid that leaving 3 steps was too little. We were afraid that the client would not get involved in the process. And in the end, we felt sorry for the work done. But in May 2024, we saw that the number of applications from the quiz rose to 90 pieces.
We realized that the quiz was too overloaded. There were many steps, free fields for entering text, no photos. As a result, we made another approach to the quiz.
We have removed all questions where you need to type text manually, except for the question about the make and model of the car
Removed branching
We have removed rare answer options for the canada phone number list question "What malfunction needs to be fixed"
We rebuilt the quiz so that the client could:
answer questions quickly
easy to fill in the input field
It's interesting to get to the end
It's easy to leave your contact information
The result was a quiz with only 3 steps:
Select your car class
Without a start page, we go straight to the survey. The client has a problem, better hurry.
We left the most common faults.
How urgently do you need repairs?
Unlike the callback form, the client has taken the first step and already answered the questions, so a call with the manager will be a natural continuation.
Fill out the form
As practice has shown, the concept of messengers may not be understood by a more mature audience. And we are exactly targeting this audience.
Price calculation
Simplicity and minimalism are the keys to our success.
At first, we were afraid that leaving 3 steps was too little. We were afraid that the client would not get involved in the process. And in the end, we felt sorry for the work done. But in May 2024, we saw that the number of applications from the quiz rose to 90 pieces.