#1: Understand your audience deeply
Posted: Sat Jan 18, 2025 4:58 am
To gain this understanding:
Talk to existing customers regularly: Schedule interviews or casual chats with your best customers to understand their motivations.
Pay attention to the language they use: Pay attention bahrain email list to how they describe their problems and desires. Using these exact phrases in your video marketing can create an immediate resonance.
Ask what made them choose you: Understanding why your existing customers choose you over other options can help you highlight your unique selling points.
Listen for emotional cues: Pay attention to the emotion behind their words. Beyond the superficial benefits of your product or service, what are they really looking for?
For example, one of Mariana's clients helps women change their relationships with alcohol. Through audience research, they discovered that many of their clients were high achievers who did not resonate with traditional AA programs. This insight helped shape the message and story of their brand videos.
The better you know your audience, the more effectively you can craft a story that speaks directly to their hearts.
#2: Know yourself (or your brand)
The next critical step is to develop a deeper understanding of what makes you or your brand unique. This can be challenging because it is often difficult to look at ourselves objectively. Here are some strategies for discovering your unique qualities:
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Talk to existing customers regularly: Schedule interviews or casual chats with your best customers to understand their motivations.
Pay attention to the language they use: Pay attention bahrain email list to how they describe their problems and desires. Using these exact phrases in your video marketing can create an immediate resonance.
Ask what made them choose you: Understanding why your existing customers choose you over other options can help you highlight your unique selling points.
Listen for emotional cues: Pay attention to the emotion behind their words. Beyond the superficial benefits of your product or service, what are they really looking for?
For example, one of Mariana's clients helps women change their relationships with alcohol. Through audience research, they discovered that many of their clients were high achievers who did not resonate with traditional AA programs. This insight helped shape the message and story of their brand videos.
The better you know your audience, the more effectively you can craft a story that speaks directly to their hearts.
#2: Know yourself (or your brand)
The next critical step is to develop a deeper understanding of what makes you or your brand unique. This can be challenging because it is often difficult to look at ourselves objectively. Here are some strategies for discovering your unique qualities:
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.